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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

Featured Insights

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft's strategic pivot to agentic AI and its profound implications for the future of software development.
Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly.
Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to accelerate enterprise AI by unifying data and enhancing compute efficiency.

Latest Research

Latest Insights

Microsoft Embraces the Development Community on the Path to Agentic AI

Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft’s strategic pivot to agentic AI and…
Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly….
Snowflake Summit '25: Accelerating AI with Unified Data & Compute

Snowflake Summit ’25: Accelerating AI with Unified Data & Compute

Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to…
HPE Q2 FY 2025 Revenue Tops Estimates on Server and Cloud Gains

HPE Q2 FY 2025 Revenue Tops Estimates on Server and Cloud Gains

Q2 Results Driven by Improved Server Execution, GreenLake Gains, and Cost Actions
Fernando Montenegro and Krista Case at Futurum examine HPE’s Q2 FY 2025 results, with improved server execution, AI systems traction, and hybrid cloud strength driving…
Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Enhancements to the Pega Platform, Pega Blueprint, and AI Agents Are Also Designed To Help Organizations Modernize and Streamline Their Stack and Enable CX, Productivity, and Efficiency Gains Now and in the Future
Keith Kirkpatrick, Research Director with Futurum, shares his insights on the news from PegaWorld ‘25 and discusses the potential impact for other platform vendors operating…
Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race

Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race?

Snowflake’s $250 Million Crunchy Data Deal Intensifies Competition With Databricks and Others as the Company Seeks to Power Up Enterprise AI Through Postgres Cloud Innovation
Brad Shimmin, Vice President & Practice Lead, Data and Analytics at Futurum shares his/her insights on Snowflake’s acquisition of Crunchy. Discover how Snowflake’s $250 million…

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Food and Beverage(6)
Healthcare(45)
Life Sciences(2)
Manufacturing and Industrial(4)
Media and Entertainment(7)
Public Sector(20)
Retail(47)
Telecommunications(49)
Travel and Hospitality(41)
Investment Is the Remaining Portion of a $20 Million Allocation to Broaden Access in Black Communities to Financial Services
Tech Mahindra, All for One Group, Clarivate, 8×8, and ConnectWise All Extend Their Brands
As world leaders in their own fields, SAP SuccessFactors and Attensi will revolutionize the way corporations work with learning and development in the business world, creating thrilling learning experiences based on gamification and simulation technology
Emergency Animal Hospital and Veterinary Specialist Extends Customer Engagement Capabilities Using 8×8 CPaaS SMS API to Better Manage Emergency and Non-emergency Pet Care Inquiries
Convergence of fast-growing CPaaS, CCaaS, and Digital Commerce sectors drives adoption of Chat Commerce
CM Group Investment in Selligent Drives Product Innovation and Supports Local European, North American and Industry-Specific Relationships
Cooleaf’s Expanded Employee Rewards Catalog Offers a Range of Gifts and Incentives Perfect for Any Team
A new 85,000 square-foot office located in Reston Station will serve as a hub for talent focused on AI and machine learning, and public sector growth
Data Fragmentation Emerges as Biggest Barrier to Digital Transformation in 2022
Five9 earned 33 perfect scores out of a possible 34 and received the highest ratings across four overarching categories: vendor satisfaction, product features, platform features, and Workforce Optimization (WFO) / Workforce Engagement Management (WEM) capabilities.
Company recognized for leadership prowess in Gartner, Forrester, G2 Grid, and Top 5O Insights & Analytics Reports for its unique blend of CX best practices and modern market research approach
Industry’s highest accolades for Outbound Campaign Management presented to Alvaria
New whitepaper highlights the importance of human connection and seamless experiences in digital marketing strategies
Freshdesk helped increase satisfaction scores across 20 million Multichoice subscribers; while Freshservice streamlined internal employee IT support tickets