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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

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Featured Insights

Microsoft Embraces the Development Community on the Path to Agentic AI
Mitch Ashley
Mitch Ashley, Nick Patience & Keith Kirkpatrick
,

Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft's strategic pivot to agentic AI and its profound implications for the future of software development.
Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road
Keith Kirkpatrick

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly.
Snowflake Summit '25: Accelerating AI with Unified Data & Compute
Nick Patience
,

Snowflake Summit ’25: Accelerating AI with Unified Data & Compute

Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to accelerate enterprise AI by unifying data and enhancing compute efficiency.

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Latest Research

Modern Data Protection for Modern Threats A Strategic Blueprint for Cyber Resilience

Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience

In our latest market brief, Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience, written in collaboration with Quantum, Futurum outlines how…
Building Optimal Cyber Resilience with All-Flash Protection Infrastructure

Building Optimal Cyber Resilience with All-Flash Protection Infrastructure

In our latest Market Brief, Building Optimal Cyber Resilience with All-Flash Protection Infrastructure, developed in partnership with Dell Technologies, The Futurum Group explores how next-gen…
Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership

Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership

In our latest Research Brief, Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership, completed in partnership with Oracle, The Futurum Group explores how enterprises can…
Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing

Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing

In our latest Research Brief, Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing, The Futurum Group explores how organizations can overcome latency and storage…

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Latest Insights

Microsoft Embraces the Development Community on the Path to Agentic AI

Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft’s strategic pivot to agentic AI and…
Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly….
Snowflake Summit '25: Accelerating AI with Unified Data & Compute

Snowflake Summit ’25: Accelerating AI with Unified Data & Compute

Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to…
HPE Q2 FY 2025 Revenue Tops Estimates on Server and Cloud Gains

HPE Q2 FY 2025 Revenue Tops Estimates on Server and Cloud Gains

Q2 Results Driven by Improved Server Execution, GreenLake Gains, and Cost Actions
Fernando Montenegro and Krista Case at Futurum examine HPE’s Q2 FY 2025 results, with improved server execution, AI systems traction, and hybrid cloud strength driving…
Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Enhancements to the Pega Platform, Pega Blueprint, and AI Agents Are Also Designed To Help Organizations Modernize and Streamline Their Stack and Enable CX, Productivity, and Efficiency Gains Now and in the Future
Keith Kirkpatrick, Research Director with Futurum, shares his insights on the news from PegaWorld ‘25 and discusses the potential impact for other platform vendors operating…
Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race

Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race?

Snowflake’s $250 Million Crunchy Data Deal Intensifies Competition With Databricks and Others as the Company Seeks to Power Up Enterprise AI Through Postgres Cloud Innovation
Brad Shimmin, Vice President & Practice Lead, Data and Analytics at Futurum shares his/her insights on Snowflake’s acquisition of Crunchy. Discover how Snowflake’s $250 million…

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NEWS BY INDUSTRY

Sherril Hanson

i3 Broadband Selects InMoment as Their Experience Improvement Partner

Alex Gaw

Clarivate Acquires Patient Connect to Address Increasing Need for Global Personalized Data

Expanded Worldwide Offerings Will Help Life Science Companies Make Data-Driven Decisions Tailored to Their Patient Population
Sherril Hanson

Zendesk Shareholders Poised to Reject Value Destroying Momentive Acquisition

JANA Partners Demands Zendesk Promptly Terminate Momentive Acquisition & Instead Focus on Creating Shareholder Value
Sherril Hanson

Braze to Present at Needham Growth Conference

Sherril Hanson

Vantage Circle Bagged the Excellence in Business Award at Sadin-Pratidin Achievers Award

Vantage Circle, a global employee engagement platform, has received the Excellence in Business Award in the Achievers Award hosted by Sadin-Pratidin Group.
Sherril Hanson

eGain announces 2021 EMEA Partner Award winners

Sherril Hanson

Businesses Focus on Customer Experience to Thrive Against the Pandemic

Sherril Hanson

Analyst Reports and Industry Awards Highlight Amdocs’ Leadership in 5G, Digital Transformation, Cloud and Customer Experience in 2021

Amdocs’ market leadership recognized by industry analysts and prestigious award programs
Alex Gaw

Concentrix Closes $1.6 Billion Acquisition of PK

Completion of the Acquisition Unites Two CX Providers in Breadth and Scale of Offerings
Sherril Hanson

Concentrix Schedules Release of Fourth Quarter and Full Year Fiscal 2021 Financial Results and Webcast of Investor Conference Call

Keith Kirkpatrick

Using Social Media to Improve CX

Alex Gaw

Mastercard to Acquire CX Personalization Firm Dynamic Yield

Acquisition Will Help Brands Deliver Trusted and More Effective CX, Mastercard Says
Keith Kirkpatrick

The Pitfalls of Over-Personalization with CX

Alex Gaw

NICE Features New AI-Powered Robotic Process Automation

New Capabilities Boost ROI by Reducing Time to Production and Maximizing Value of Automation Across the Business
Sherril Hanson

Concentrix Closes Acquisition of PK

Keith Kirkpatrick

The Power of Zero-Party Data

Alex Gaw

Capital One Is Nation’s No. 1 Bank in Customer Satisfaction, Says JD Power

Bank Claims Top Spot for Second Consecutive Year, Beating Eight Other National Banks
Alex Gaw

ChurnZero to Set Up a New Office in Amsterdam

The Customer Success Platform Provider Seeks to Help Fight Churn in Real Time
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