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Category (news): Personalization & Optimization

Customer Trust
Sherril Hanson

Maintaining and Building Customer Trust in the Face of an Economic Downturn

Techniques to Keep Customers Confident in their Brand Experience
Aligning CX with product-led growth strategies
Keith Kirkpatrick

Aligning CX with Product-Led Growth Strategies

Drawing Customers in with Free Access Drives Acceptance and Lets Them Contribute to Product Value
Restaurant menu hacks and customization
Keith Kirkpatrick

Managing Menu Hacks to Ensure Efficiency and Good CX

Allowing Too Much Customization Can Hurt Restaurants and Their Employees
Pricing and customer experience
Keith Kirkpatrick

Using Pricing Strategies to Influence CX

Pricing Remains Important to Customers, but Companies Have Flexibility in How They Use It
Captive portals for customer experience
Keith Kirkpatrick

Improving CX Via Captive Portals

Providing Landing Pages or Portals When Visitors Connect to Wi-Fi Hotspots Creates a Data-Gathering Opportunity
Customer Experience Technology Guide
Keith Kirkpatrick

Demystifying the CX Technology Stack

Dash Network’s Inaugural CX Technology Guide Examines the Function and Fit of a Range of Technology Elements and Best Practices
Travel personalization
Sherril Hanson

Redpoint Global Finds Room for Improvement in Travel Personalization

Research Points to Customer Satisfaction Issues and Ineffective Personalization
boutique customer experience
Keith Kirkpatrick

Creating a Boutique Experience to Improve CX

New Techniques Around Engagement, Technology and Exclusivity Drive Loyalty and Brand Evangelism
Nonprofit customer experience
Alex Gaw

Twilio: Nonprofits Outperform Private Sector in Digital Engagement

But Further Digital Acceleration is Difficult Without Nonprofit Access to Technical Talent
CX and support via SMS
Keith Kirkpatrick

Improving CX and Support via SMS

Using Text Channels to Support Customers Helps Provide Context and Accelerate Response Times, Among Other Benefits
personalized customer experience
Alex Gaw

Twilio: Investing in Digital Customer Engagement Boosted Revenue by 70%

Personalization is Key to Meaningful Customer Relationships
CX travel and hospitality products and customers
Sherril Hanson

Travel & Hospitality CX Announcements by Cendyn, mParticle, Spitch.ai, and Amadeus

Customer Data Platforms, Conversational AI, and Personalization Solutions are Highlighted
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