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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
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  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
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  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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Is OpenText’s AI-Led Workforce Strategy a Long-Term Cost Fix or a Risky Reset?
Keith Kirkpatrick

Is OpenText’s AI-Led Workforce Strategy a Long-Term Cost Fix or a Risky Reset?

OpenText Deepens Its Business Optimization Strategy, Linking Workforce Cuts to Its AI-First Operational Model as Part of a $550 Million Savings Plan
Keith Kirkpatrick, Research Director at Futurum, shares insights on OpenText’s AI-led restructuring strategy and its implications for long-term cost savings and operational efficiency.
Optimizing Connectivity in the Data Center, Server-to-NIC Using LPO - Six Five On The Road at Dell Tech World 2025
Daniel Newman

Optimizing Connectivity in the Data Center, Server-to-NIC Using LPO – Six Five On The Road at Dell Tech World 2025

James Wynia from Dell Technologies dives into the world of LPO, illustrating how this innovation redefines connectivity in data centers, featured at Dell Tech World 2025.
Palo Alto Networks Q3 2025 Results Indicate Sustained Platform and AI Momentum
Fernando Montenegro
Fernando Montenegro

Palo Alto Networks Q3 2025 Results Indicate Sustained Platform and AI Momentum

Platformization and AI Investments Shaped Palo Alto Networks’ Q3 Performance, as the Company Balanced Internal Execution With an Evolving Industry Landscape
Fernando Montenegro, Vice President and Practice Lead with Futurum, digs into Palo Alto Networks Q3 2025 results. In focus: the key movement towards platformization and AI momentum within a competitive landscape, as the company advances toward long-term targets.
Qualcomm’s Arm-Based Data Center CPUs To Smoothly Integrate With NVIDIA
Olivier Blanchard
Olivier Blanchard

Qualcomm’s Arm-Based Data Center CPUs To Smoothly Integrate With NVIDIA

Qualcomm Re-Enters the Data Center Market with Arm-Based CPUs Designed to Interface with NVIDIA AI Infrastructure
Olivier Blanchard, Research Director at Futurum, explores Qualcomm’s re-entry into the data center market with Arm-based CPUs designed to integrate with NVIDIA’s AI infrastructure, marking a strategic pivot from its past efforts.
Unpacking Insights from Dell’s AI Strategy & Journey - Six Five On The Road at Dell Tech World 2025
Daniel Newman

Unpacking Insights from Dell’s AI Strategy & Journey – Six Five On The Road at Dell Tech World 2025

John Roese, Global CTO & Chief AI Officer at Dell Technologies, shares valuable insights on AI implementation and future prospects with Patrick Moorhead and Daniel Newman.
Driving Enterprise AI: Insights from Dell Tech’s COO Jeff Clarke at Dell Tech World - Six Five On The Road
Daniel Newman

Driving Enterprise AI: Insights from Dell Tech’s COO Jeff Clarke at Dell Tech World – Six Five On The Road

Jeff Clarke, COO and Vice Chairman at Dell, shares insights on driving Enterprise AI, highlighting the Dell AI Factory, AI adoption trends, and the future of human progress through AI.
Exploring Scalable AI Journeys With Dell Tech’s Server PowerEdge XE - Six Five On The Road
Daniel Newman

Exploring Scalable AI Journeys With Dell Tech’s Server PowerEdge XE – Six Five On The Road

Armando Acosta, Director at Dell Technologies, joins hosts to shed light on powering AI journeys with the PowerEdge XE portfolio, emphasizing innovation in serviceability and management.
SMB Modernization: What’s Dell Technologies Doing to Support AI Growth - Six Five Media at Dell Technologies World
Daniel Newman

SMB Modernization: What’s Dell Technologies Doing to Support AI Growth – Six Five Media at Dell Technologies World

Erik Day and Jillian Mansolf from Dell Technologies join us to share insights on democratizing AI for SMBs, challenging the notion that AI is only for large enterprises and showcasing the transformative potential AI holds for businesses of all sizes.
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