Category: CRM

The Futurum Group’s Chief Analyst Daniel Newman looks at Salesforce’s Q1 FY 2024 earnings that handily beat analyst estimates, and at how the company’s leaner cost structure and AI product developments mean for its customers moving forward.
Organizations Can Improve Efficiency and CX by Shifting User Inquiries to a Community-Based Support Platform
The Futurum Group's Chief Analyst, Daniel Newman and Industry Analyst, Michael Diamond discuss WalkMe’s Q1 2023 earnings and how the DAP market is expected to resonate with organizations in the future as they seek to digitally transform themselves.
Enterprise+ On-Premises Sales Automation Platforms Gets Upgraded UI, Capabilities, and Interfaces
The Futurum Group’s Shelly Kramer takes an in-depth look at what the Salesforce announcement of integrating Einstein GPT in Salesforce Sales Cloud means for sales teams and their customers. Automated sales capabilities, intelligent insights to help drive strategy, and delivering on the personalized interactions that customers demand at scale are a few of the reasons to be excited about this news.
The Futurum Group’s principal analyst Shelly Kramer examines the newly announced collaboration between Salesforce and Accenture to create an acceleration hub for gen AI for CRM tech, and shares thoughts on what it will mean for generative AI for CRM adoption, in particular, the scaling up of Einstein GPT for CRM technologies.
Consistency, Cultivation, and Curation Are Key to CX Success
Good B2B CX Involves Managing Interactions with Multiple Stakeholders, Influencers, and Approvers
The Six Five team discusses Dynamics 365 Viva Sales going GPT.
We are LIVE! Talking Lumimar, Plus, Nikola, Microsoft, Marvell, Oracle, & MongoDB – a new episode of The Six Five Webcast with hosts Patrick Moorhead and Daniel Newman.
Salesforce Inc. has been a unique tech company, able to sell itself as a “family” that has higher ideals than just profit to its employees while generating near-universal praise from Wall Street as well.
Integration of OpenAI’s Generative AI Technology into Salesforce’s Private AI Models to Deliver AI-Generated Content

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