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Author: Keith Kirkpatrick

ERP Vendor Leans Into Industry Expertise, AI, and Automation Within Workflows
Keith Kirkpatrick, Research Director with The Futurum Group, covers Epicor Insights 2024, and discusses the new Epicor Grow portfolio, Epicor Prism, and industry-specific AI-powered products announced at the conference.
Enhancements to CRM Platform Focuses on Customization and Access to Data
Keith Kirkpatrick, Research Director with The Futurum Group, covers Zoholics 2024, and discusses the new CRM for Everyone product enhancements.
CCaaS Solution Leverages Generative AI Experience and an Open Approach to Integrating CRMs
Keith Kirkpatrick, Research Director with The Futurum Group, covers Microsoft’s new CCaaS offering that is heavily leveraging the company’s expertise and experience with genAI, and an open approach to integrating with third-party applications.
While AI Copilots Were the Shiny Objects in the Room, More Data Integration Is the Real Star
Keith Kirkpatrick, Research Director with The Futurum Group, covers the news coming out of Salesforce Connections, and discusses why data and an open ecosystem is good news for customers.
Keith Kirkpatrick discusses two conferences he attended during the week, Epicor Insights and Salesforce Connections. Kirkpatrick talks about the key news from each event, new product announcements, and provides his take on each event.
Integration of Powerful Tools, Including Generative AI Solutions, Help Deliver Future Growth
The Futurum Group’s Keith Kirkpatrick and Daniel Newman cover WalkMe’s Q1 2024 earnings, which were marked by strong overall revenue and subscription growth and discusses the steps the company needs to continue its momentum.
The Goal Is to Reduce False Positives and Enhance Campaign Performance
Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of TrueDelivery, a new SMS prescreening service from TrueDialog designed to improve SMS delivery compliance and campaign performance.
Keith Kirkpatrick discusses news from the world of enterprise applications, HR, and AI. Focusing on the growing use of no-code/low-code development platforms, enterprise skills development, the use of AI guardrails within a CRM, and how AI can be used to optimize digital customer experiences.
In this episode of Six Five on the Road, Futurum Group Enterprise Applications Research Director Keith Kirkpatrick speaks with Peter van der Putten, Director of the AI Lab at Pegasystems, about generative AI in the enterprise.
Partnerships Will Benefit Vendors and End Customers by Providing Choice and Options
Keith Kirkpatrick, Research Director with The Futurum Group, covers ServiceNow’s partnership announcements made at Knowledge 2024 and discusses how these agreements dovetail with larger trends in the market, and how customers will benefit.
ServiceNow’s Knowledge 2024 Announcements Focused on Delivering AI, Streamlined Workflows, Vertical Solutions, and More Efficiency to Enterprises
Keith Kirkpatrick, Research Director with The Futurum Group, covers several announcements from ServiceNow’s Knowledge 2024 conference, focusing on the incorporation of AI, streamlined workflows, vertical solutions, and driving more efficiency.
In our latest research brief, How Manufacturing Organizations Drive Business Impact from Digital Transformation, which is authored by The Futurum Group in collaboration with SAP, we address the challenges affecting manufacturing organizations that are trying to enact digital transformation plans, the transformation strategies that are driving change within manufacturing organizations, and the value of implementing a cloud-based, enterprise-grade business platform such as SAP’s S4/HANA Cloud and Business Technology Platform.