Author: Keith Kirkpatrick

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on the growing use of outcomes-based pricing, spurred on by the growing use of AI. SaaS vendors will need to reassess pricing approaches to attract and retain customers.
Enabling Enterprises to Confidently Test, Deploy, and Refine AI Agents at Scale With Innovative Tools and Secure Environments
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Salesforce’s Agentforce Testing Center, highlighting how its tools, such as secure sandboxes, synthetic testing, and analytics, redefine AI agent lifecycle management.
Smartsheet Posts Robust Q3 Growth and Announces Transformative Acquisition by Blackstone and Vista Equity Partners
Keith Kirkpatrick, Research Director at The Futurum Group, explores Smartsheet’s Q3 FY2025 results, focusing on its 17% revenue growth, customer retention strategies, and the $8.4B acquisition by Blackstone and Vista Equity Partners. What does this mean for its future in enterprise work management?
A Detailed Look At Smartsheet’s New Feature Enabling Curated Content Sharing for Enhanced Focus and Efficiency
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Smartsheet’s collections feature and curated content sharing, improved workspace collaboration, and enhanced security, which aim to improve the work management platform.
Assessing Salesforce’s Financial Results, AI Innovations, and Strategic Developments for Q3 FY25
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Salesforce's Q3 FY25 earnings. Key topics include the financial impact of its Agentforce AI platform, cRPO growth, strategic acquisitions, and the competitive implications of industry talent shifts.
Exploring How Microsoft’s Latest AI Advancements Reshape Enterprise Operations, Productivity, and Security
Keith Kirkpatrick, Research Director at The Futurum Group, explores Microsoft Ignite 2024's AI advancements, such as Microsoft Copilot Studio, new AI agents, and governance tools, which are transforming enterprise workflows.
Host Keith Kirkpatrick shares insights on Adobe MAX, including new AI advancements in Creative Cloud and the importance of responsible AI development.
68% of Organizations Are Leveraging Gen AI to Drive Quality Engineering Transformation
Keith Kirkpatrick, Research Director at The Futurum Group, discusses the 2024 World Quality Report’s insights on how Generative AI is transforming Quality Engineering—additional insights on AI-driven test automation, upskilling challenges, and sustainability in QE.
Oracle’s Next-Generation Electronic Health Record Integrates AI and Advanced Data Intelligence
Keith Kirkpatrick, Research Director at The Futurum Group, explores Oracle’s next-generation EHR and its potential to revolutionize healthcare. Focused on AI integration and personalized care, this innovation positions Oracle as a transformative player in the healthcare technology landscape.
Keith Kirkpatrick, Research Director at The Futurum Group shares his opinion of the new generative video tools, and discusses the challenges vendors will need to address in order to drive adoption of the technology among enterprise customers.
Twilio’s Q3 Results Showcase Strong Financials and Cutting-Edge Technological Advancements, Positioning It as a Leader in AI-Driven Customer Engagement
Keith Kirkpatrick, Research Director at The Futurum Group, explores Twilio's Q3 earnings, focusing on how AI advancements and robust data integration are driving growth and transforming customer engagement for today's leading brands.
OpenText’s Strategic Focus on Cloud, AI, and Cybersecurity Propels Growth Despite Revenue Adjustments Following AMC Divestiture
Keith Kirkpatrick, Research Director at The Futurum Group, discusses OpenText's Q1 2025 results, reflecting strategic technological advancements and emphasizing growth in cloud services, artificial intelligence, and cybersecurity.

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