Adobe’s Commerce Media AI Bet: Can GenStudio Deliver at Scale?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Adobe expands into commerce media networks, raising questions about whether agentic AI can deliver measurable ROI for scaling retailers and brands.
Enterprises Maintain 56% Build-In-House Preference Despite SaaS Strengths
Futurum’s Keith Kirkpatrick finds 56% of enterprises still prefer to build in-house, virtually unchanged year-over-year, yet SaaS vendors retain structural advantages in workflows, security, and integrations that internal teams cannot replicate.
Will Salesforce and Databricks Redefine AI Agent Trust or Deepen Platform Lock-In?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Salesforce and Databricks are addressing enterprise demands for trustworthy AI agents while potentially deepening platform dependency concerns.
Zendesk’s Beams Acquisition Signals a New Battlefront in Agentic AI for Employee Service
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, explores how Zendesk’s acquisition of Beams signals a strategic pivot toward agentic AI-powered employee service management, positioning the company to compe.
Will Salesforce’s $3.6B Fin Deal Redefine the Agentic Enterprise Standard?
Salesforce’s $3.6B acquisition of Fin signals a major shift toward agentic enterprise solutions. The deal accelerates autonomous AI agents in customer service, raising stakes for competitors and redefining what AI-first enterprise means in 2026.
Oracle’s Outcome-Based Pricing Gambit: Rewriting the Rules of Cloud Economics
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Oracle’s shift to outcome-based pricing and AI-driven commercial models reshapes enterprise cloud procurement and vendor economics in fiscal Q4 2026.
Can Zoho SalesIQ’s Agentic Intelligence Redefine Empathetic Customer Engagement?
Zoho SalesIQ’s Zia Agents deliver autonomous, empathetic customer engagement at scale through Agentic Intelligence, now supporting Anthropic, Google AI, DeepSeek, and custom LLMs.
SAP’s Joule Bets on Agentic AI to Redefine Enterprise Support, Will Customers Buy In?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, SAP’s Joule integration signals a strategic shift toward agentic AI-powered case resolution and autonomous support workflows in enterprise software.
Adobe’s CX Enterprise Coworker Raises the Stakes for Agentic AI in Marketing Orchestration
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, analyzes how Adobe’s CX Enterprise Coworker redefines marketing orchestration through agentic AI, positioning enterprises to move beyond experimentation towa.
Smartsheet Bets Big on Open AI Integration, Can It Win the Enterprise Platform War?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Smartsheet’s Smart Assist integration strategy with multiple AI vendors positions the platform as a central hub for AI-driven work management, p.
Can Five9’s Fusion Ecosystem Redefine the CX Platform Race?
Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Five9’s Fusion partner ecosystem deepens integrations with Salesforce, ServiceNow, and Epic to drive AI-powered omnichannel customer experience.
Can Zoho’s Nathu La Server Redefine Enterprise Stack Sovereignty and TCO for AI?
The Futurum Group’s Keith Kirkpatrick and Brad Shimmin share their insights on Zoho’s Nathu La server, and discuss the impact on the SaaS market, end customers, and Zoho’s competitors.
