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Author: Alex Smith

Tech Leaders Navigate Fluid Tariff Environment
Alex Smith
Alex Smith

Tech Leaders Navigate Fluid Tariff Environment

Exploring Tariff-Related Comments Made by Technology Leaders on Recent Earnings Calls
Alex Smith, VP & Practice Lead, Channels and Go-to-Market at The Futurum Group, shares his insights on how technology leaders are responding to the fluid tariff environment based on comments shared during the latest round of earnings calls.
Alphabet’s Proposed Acquisition of Wiz Shifts Cloud Security Landscape
Fernando Montenegro
Krista Case
Mitch Ashley
Alex Smith
Fernando Montenegro, Krista Case, Mitch Ashley & Alex Smith

Alphabet’s Proposed Acquisition of Wiz Shifts Cloud Security Landscape

The Proposed All-Cash Blockbuster Deal Has Ramifications Across Cloud Security, Security Operations, and More
The Futurum Group analysts Fernando Montenegro, Krista Case, Mitch Ashley, and Alex Smith share their insights on the blockbuster deal announced by Alphabet that it intends to acquire Wiz to improve multi-cloud security capabilities of Google Cloud.
AWS Marketplace Expanding Its SaaS Catalog: Will This Drive the Next Boom?
Alex Smith
Alex Smith

AWS Marketplace Expanding Its SaaS Catalog: Will This Drive the Next Boom?

AWS Marketplace Announced an Expansion to Its SaaS Catalog as It Pursues a Product-Led Growth Strategy
Alex Smith, VP Channels Research at The Futurum Group shares his insights on AWS’s decision to expand its Marketplace catalog to include any SaaS product.
Zoho Embraces New Focus on the Enterprise Market
Alex Smith
Keith Kirkpatrick & Alex Smith

Zoho Embraces New Focus on the Enterprise Market

While Zoho Has Established a Strong Foothold in the SMB Market, the Company Has Its Eye on Bigger Fish
The Futurum Group’s Keith Kirkpatrick and Alex Smith cover ZohoDay25 and discuss the company’s new strategic focus targeting enterprise customers, and the company’s go-to-market and partnership approach.
Futurum Research Unveils 5 Key Predictions Shaping the 2025 Partner Ecosystem
Alex Smith
Tiffani Bova
Alex Smith & Tiffani Bova

Futurum Research Unveils 5 Key Predictions Shaping the 2025 Partner Ecosystem

Alex Smith, VP Channels Research and Tiffani Bova, Chief Research Officer at The Futurum Group share their insights on major themes that will impact channel and partner professionals in 2025. They look at major technology disruptions such as cloud marketplaces and AI agents, the evolution of the channel landscape, and the GTM strategies that vendors will deploy.
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