Salesforce Announces Deal To Buy AI Bot Provider Airkit.ai
The Futurum Group’s Keith Kirkpatrick and Sherril Hanson share their impressions of the Salesforce acquisition of Airkit.ai and discuss how the company’s bots might be integrated into Sales Cloud Einstein.
SugarCRM Survey Shows CRM Taking on More Strategic and Tactical Roles
Keith Kirkpatrick, Research Director at The Futurum Group, covers the SugarCRM State of CRM Survey results, and discusses how the results underscore the major trends occurring with CRM platforms, sales and marketing activities, and the CX market.
ServiceNow Vancouver Embeds Generative AI Into Now Assist Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, covers ServiceNow’s Now Platform Vancouver Release and discusses the Now Assist generative AI strategy, pricing, and first-mover status among platform vendors.
Oracle Announces AI-Powered EHR and Clinical Digital Assistant
Keith Kirkpatrick, Research Director at The Futurum Group, covers Oracle’s EHR enhancements, including open APIs and a clinical digital assistant, and discusses why integration and data security will be paramount to the platform’s success.
Adobe Delivers Digital Experiences via E-Commerce and Workflow Apps
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Adobe’s lesser-known Adobe Commerce and Adobe Workfront applications, and analyzes how they leverage the power of Adobe’s Creative software.
Red Hat Collaborates With Intel To Deliver Industrial Edge Platform
Keith Kirkpatrick, Research Director at The Futurum Group, covers the release of Red Hat and Intel’s new industrial edge platform and discusses the benefit of using an open-standards approach to hardware and software integration.
WalkMe’s Digital Adoption Platform Helps Drive Software Stack ROI
Keith Kirkpatrick, Research Director at The Futurum Group, covers WalkMe’s Digital Adoption Platform and discusses why the tool is useful for organizations that are expanding or consolidating their software tech stacks.
Firefly Announcement Details Adobe Enterprise Generative AI Approach
Keith Kirkpatrick, Research Director at The Futurum Group, covers the GA launch of Adobe Firefly, and discusses how Adobe’s price hikes strike a balance between supporting experimentation and the real-world cost of deploying generative AI tools.
Salesforce Announces Einstein Copilot and Einstein Copilot Studio
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Salesforce Einstein Copilot and Einstein Copilot Studio, and discusses how trust is at the center of Salesforce’s AI approach.
C3 AI Launches C3 Generative AI Suite
Keith Kirkpatrick, Research Director at The Futurum Group, covers C3 AI’s announcement of its Generative AI Suite, which includes 28 domain-specific generative AI solutions, and discusses why this tactic is a winning approach for C3 AI.
Intuit Assist Brings Generative AI to Consumers and SMB Customers
Keith Kirkpatrick, Research Director at The Futurum Group, covers Intuit’s announcement of Intuit Assist for consumer and SMB users, and discusses how Intuit’s GenOS strategy will help the company embed AI across its entire organization.
Zoom Rebrands Zoom IQ for Sales as Zoom Revenue Accelerator
Keith Kirkpatrick, Research Director at The Futurum Group, covers Zoom’s rebrand of IQ for Sales as Zoom Revenue Accelerator, and discusses why the fall launch of new sales support features will be essential to the company’s platform strategy.
