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Ecosystems, Channels, & Marketplaces

Winning with Channels, Marketplaces, and Next-Gen Partners

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Ecosystems, Channels, & Marketplaces

Oracle Distributed Cloud 2023: What To Know About the Latest Upgrades

Oracle Distributed Cloud 2023: What To Know About the Latest Upgrades

The Futurum Group’s Guy Currier and Steven Dickens look at the latest announcements from Oracle CloudWorld, including Oracle Alloy, which [...]

The Latest NEWS

Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps
February 4, 2026

Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps

Alex Smith and Keith Kirkpatrick at Futurum share their insights on enterprise software growth through hyperscaler marketplaces....
The Journey to Agentic Commerce Has Begun, and Marketplaces Will Be at the Nexus – Report Summary
January 8, 2026

The Journey to Agentic Commerce Has Begun, and Marketplaces Will Be at the Nexus – Report Summary

Alex Smith, analyst at Futurum, shares insights on how autonomous AI agents and new interoperability standards are redefining B2B transactions and positioning cloud marketplaces as the nexus of the digital...
Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets
December 17, 2025

Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets

Alex Smith, Research Director at Futurum, shares insights from new research showing hyperscaler marketplace spending surpassing $21B in 2025 and accelerating toward $42B by 2029 as enterprises shift software procurement...
Are Partners Ready to Engineer the Next Wave of AI Data Center Disruption - Report Summary
November 21, 2025

Are Partners Ready to Engineer the Next Wave of AI Data Center Disruption? – Report Summary

Alex Smith, Analyst at Futurum, shares his insights on how channel partners must evolve beyond product resale to master complex engineering skills for the expanding AI data center market, including...
Is a Platform Ecosystem the Most Important Moat a Tech Company Can Have - Report Summary
September 4, 2025

Is a Platform Ecosystem the Most Important Moat a Tech Company Can Have? – Report Summary

Alex Smith, Analyst at Futurum, shares insights on how platform ecosystems have become the most critical competitive advantage for tech vendors, creating a powerful flywheel effect that drives innovation, market...
July 3, 2025

As Vendors Push More into Their AI Story, Can the Channel Keep Pace?

Alex Smith, VP Channels Research at Futurum, shares his insights on how partners are performing amid the industry transformation toward AI....

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