Menu

Ecosystems, Channels, & Marketplaces

Winning with Channels, Marketplaces, and Next-Gen Partners

Enterprise Applications are the lifeblood and framework for accomplishing work in the modern organization. We examine 12 categories of applications used in the enterprise, including Enterprise Resource Planning (ERP), Customer Relationship  Management (CRM), Workplace Collaboration, Human Resources, Supply Chain & Logistics, Analytics & Business Intelligence  (BI), Project & Portfolio Management (PPM), Industry/Vertical-Specific Applications, and Communication Services, and delve into how they shape the broader enterprise information architecture. We also focus on the underlying technologies and systems that power these applications, including artificial intelligence and automation, and assess how trends in employee engagement and experience impact the market. 

When working on strategy, product, marketing, and sales initiatives, consider intelligence from our expert analysts – planned deliverables for 2026 include:

  • Market Data – bi-annual market sizing & five-year forecast  
  • Decision-Maker Survey – bi-annual IT Decision Maker survey  
  • Analyst Insight Report – a report on critical issues in the industry  
  • State of the Market Report – a report on technology, markets, products, and vendors
  • Futurum Signal Report Access – any Signal Report published in the relevant practice area

The Latest Insights On Ecosystems, Channels, & Marketplaces

Pure Storage Revises Its Partner Program. Is Outcomes-Led Focus the Shift

Pure Storage Revises Its Partner Program. Is Outcomes-Led Focus the Shift?

Tiffani Bova and Alex Smith at Futurum examine the Pure Storage partner program update, including the new Ambassador tier and [...]
Accenture Bets on Palantir Momentum

Accenture Bets on Palantir Momentum

Alex Smith, GM Futurum Research, shares his insights on how Accenture is strategically betting on Palantir's exceptional Q4 2025 results [...]
Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements

Lenovo Makes a Splash at CES; Debuts Tech World with Major Device and AI Infrastructure Announcements

Alex Smith and Olivier Blanchard at The Futurum Group share their insights on the key announcements at Lenovo Tech World [...]
Cisco Partner Summit 2025 Does Cisco have the Right End-to-End AI Story

Cisco Partner Summit 2025: Does Cisco have the Right End-to-End AI Story?

Alex Smith, Vice President at Futurum, shares his insights on Cisco’s bold strategy to own the AI-era infrastructure with the [...]
NetApp Insight 2025 Will AI Unlock New Growth for the Storage Market

NetApp Insight 2025: Will AI Unlock New Growth for the Storage Market?

Alex Smith, Vice President at The Futurum Group, shares highlights from NetApp Insight 2025: The debut of AFX and AI [...]
Momentum Shifts in the Tech Sector Q3 2025

Futurum Tech Vanguards 2025 Q3: The Established Resurge

Alex Smith, VP at Futurum, explores how established tech companies are resurging, detailing big tech performance and shifts in cloud [...]

The Latest NEWS

Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps
February 4, 2026

Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps

Alex Smith and Keith Kirkpatrick at Futurum share their insights on enterprise software growth through hyperscaler marketplaces....
The Journey to Agentic Commerce Has Begun, and Marketplaces Will Be at the Nexus – Report Summary
January 8, 2026

The Journey to Agentic Commerce Has Begun, and Marketplaces Will Be at the Nexus – Report Summary

Alex Smith, analyst at Futurum, shares insights on how autonomous AI agents and new interoperability standards are redefining B2B transactions and positioning cloud marketplaces as the nexus of the digital...
Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets
December 17, 2025

Hyperscaler Marketplace Spending Surges as Enterprises Shift Software Budgets

Alex Smith, Research Director at Futurum, shares insights from new research showing hyperscaler marketplace spending surpassing $21B in 2025 and accelerating toward $42B by 2029 as enterprises shift software procurement...
Are Partners Ready to Engineer the Next Wave of AI Data Center Disruption - Report Summary
November 21, 2025

Are Partners Ready to Engineer the Next Wave of AI Data Center Disruption? – Report Summary

Alex Smith, Analyst at Futurum, shares his insights on how channel partners must evolve beyond product resale to master complex engineering skills for the expanding AI data center market, including...
Is a Platform Ecosystem the Most Important Moat a Tech Company Can Have - Report Summary
September 4, 2025

Is a Platform Ecosystem the Most Important Moat a Tech Company Can Have? – Report Summary

Alex Smith, Analyst at Futurum, shares insights on how platform ecosystems have become the most critical competitive advantage for tech vendors, creating a powerful flywheel effect that drives innovation, market...
July 3, 2025

As Vendors Push More into Their AI Story, Can the Channel Keep Pace?

Alex Smith, VP Channels Research at Futurum, shares his insights on how partners are performing amid the industry transformation toward AI....

Book a Demo

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.