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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

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Featured Insights

Microsoft Embraces the Development Community on the Path to Agentic AI
Mitch Ashley
Mitch Ashley, Nick Patience & Keith Kirkpatrick
,

Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft's strategic pivot to agentic AI and its profound implications for the future of software development.
Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road
Keith Kirkpatrick

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly.
Snowflake Summit '25: Accelerating AI with Unified Data & Compute
Nick Patience
,

Snowflake Summit ’25: Accelerating AI with Unified Data & Compute

Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to accelerate enterprise AI by unifying data and enhancing compute efficiency.

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Latest Research

Modern Data Protection for Modern Threats A Strategic Blueprint for Cyber Resilience

Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience

In our latest market brief, Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience, written in collaboration with Quantum, Futurum outlines how…
Building Optimal Cyber Resilience with All-Flash Protection Infrastructure

Building Optimal Cyber Resilience with All-Flash Protection Infrastructure

In our latest Market Brief, Building Optimal Cyber Resilience with All-Flash Protection Infrastructure, developed in partnership with Dell Technologies, The Futurum Group explores how next-gen…
Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership

Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership

In our latest Research Brief, Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership, completed in partnership with Oracle, The Futurum Group explores how enterprises can…
Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing

Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing

In our latest Research Brief, Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing, The Futurum Group explores how organizations can overcome latency and storage…

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Latest Insights

Microsoft Embraces the Development Community on the Path to Agentic AI

Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft’s strategic pivot to agentic AI and…
Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly….
Snowflake Summit '25: Accelerating AI with Unified Data & Compute

Snowflake Summit ’25: Accelerating AI with Unified Data & Compute

Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to…
HPE Q2 FY 2025 Revenue Tops Estimates on Server and Cloud Gains

HPE Q2 FY 2025 Revenue Tops Estimates on Server and Cloud Gains

Q2 Results Driven by Improved Server Execution, GreenLake Gains, and Cost Actions
Fernando Montenegro and Krista Case at Futurum examine HPE’s Q2 FY 2025 results, with improved server execution, AI systems traction, and hybrid cloud strength driving…
Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Enhancements to the Pega Platform, Pega Blueprint, and AI Agents Are Also Designed To Help Organizations Modernize and Streamline Their Stack and Enable CX, Productivity, and Efficiency Gains Now and in the Future
Keith Kirkpatrick, Research Director with Futurum, shares his insights on the news from PegaWorld ‘25 and discusses the potential impact for other platform vendors operating…
Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race

Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race?

Snowflake’s $250 Million Crunchy Data Deal Intensifies Competition With Databricks and Others as the Company Seeks to Power Up Enterprise AI Through Postgres Cloud Innovation
Brad Shimmin, Vice President & Practice Lead, Data and Analytics at Futurum shares his/her insights on Snowflake’s acquisition of Crunchy. Discover how Snowflake’s $250 million…

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NEWS BY INDUSTRY

Sherril Hanson

Global Employee Engagement Study Finds Only Half of Employees Happy at Work

Sherril Hanson

Qualtrics Announces Top Workplace Trends to Watch For in 2022

Employees are more likely to quit their jobs in 2022, and prioritize human connection and purpose more than ever before in the world of hybrid work
Sherril Hanson

Half of Consumers Have Increased Digital Engagement with Businesses Since Start of Pandemic, with Preference for Video Chat Climbing 300%, Vonage Research Reveals

Study Finds Consumer Preference for Messaging Apps has Doubled, as Customer Expectations for Engagement with Businesses Change Forever
Sherril Hanson

Gainsight Unveils Horizon AI: Powering Smarter Customer Success Actions to Drive Higher Net Revenue Retention

Sherril Hanson

GrowthOps Joins the Alida Partner Network to Elevate Customer Experiences in Asia-Pacific

GrowthOps and Alida will together support organizations in elevating customer experience through listening and acting on customer feedback
Sherril Hanson

Amplitude Announces Third Quarter 2021 Financial Results

Sherril Hanson

Amplitude Announces Partnership With Snowflake to Combine the Data Cloud and Digital Optimization, Delivering Real-Time, Unified and Enriched Customer Insights

New integration seamlessly unites the best-in-class data cloud with #1 product analytics solution within Amplitude to break down data silos, enrich product data and accelerate innovation
Sherril Hanson

Marchex Launches Marchex Anywhere, Making Conversation Intelligence Available to Virtually Any Business

New Hub Expands Access to CPaaS, UCaaS and CCaaS platforms for Marchex Conversation Intelligence Products
Sherril Hanson

Penske Media Corporation Partners with Treasure Data to Transition its Business Model, Provide Meaningful Connections to Advertisers, and Create New Audience Experiences

Sherril Hanson

Talkdesk Announces Leadership, Expansion in Asia Pacific

Regional experts and growing momentum ignite company’s progress in carving a path around the world to meet the demand for better customer experiences
Sherril Hanson

Verint Customers Recognised for Excellence in Customer and Employee Engagement Initiatives at Engage 2021 EMEA

Sherril Hanson

UK’s Rapid Delivery Grocery Service, Weezy, Selects mParticle to Map the Customer Journey

From Bananas and Baby Food to Biscuits and Bubbly: mParticle Customer Data Infrastructure to Support a Rewarding Customer Experience from Order to Delivery
Sherril Hanson

Forrester Adds New Predictive Capability To Its FeedbackNow Solution To Help Businesses Proactively Anticipate And Address Customer Experience Issues

Sherril Hanson

Netformx SuccessXpert Automates Customer Success Management for Cisco CX Advanced Specialized Audits

Cisco Partner-ready CSM tool provides quick Time to First Value
Sherril Hanson

Simon Data Scores Top Leader Ranking from G2’s Momentum Grid for CDPs for Third Consecutive Quarter

Simon Advances in Overall Grid Report and Mid-Market Grid Report, and Earns Additional Recognition for Best Support for Third Successive Reporting Period
Sherril Hanson

FIVE9 REPORTS THIRD QUARTER REVENUE GROWTH OF 38% TO A RECORD $154.3 MILLION

51% Growth in LTM Enterprise Subscription Revenue
Alex Gaw

Retailers Deploy AI to Improve CX and Drive Revenue

Amazon’s Dominance, Supply Chain Disruptions, and Record Holiday Spending Are Projected
Keith Kirkpatrick

Improving CX in the Grocery Industry

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