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Author: Keith Kirkpatrick

Will SugarCRM’s Focus on Manufacturing, Wholesaling, and Distribution Resonate?
Keith Kirkpatrick

Will SugarCRM’s Focus on Manufacturing, Wholesaling, and Distribution Resonate?

At the Company’s 2025 Analyst Day, New CEO David Roberts Revealed the Company’s Strategy for Positioning SugarCRM as the Vendor of Choice for Mid-Market Manufacturers, Wholesalers, and Distributors
Keith Kirkpatrick, Research Director at The Futurum Group shares his review and insights gleaned from SugarCRM’s 2025 Analyst Day, where the company laid out its new strategy, customer focus, GTM, and generative AI approach.
DeepSeek Disrupts AI Market with Low-Cost Training and Open Source, Yet Many Questions Loom
Mitch Ashley
Olivier Blanchard
Krista Case
Fernando Montenegro
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Daniel Newman, Mitch Ashley, Olivier Blanchard, Krista Case, Keith Kirkpatrick, Fernando Montenegro, Nick Patience & Ron Westfall

DeepSeek Disrupts AI Market with Low-Cost Training and Open Source, Yet Many Questions Loom

AI Investors, Tech Leaders, and Customers Sort Through Short-Term Fallout and Longer-Term Claims By China’s DeepSeek
The Futurum Group analysts share their insights on DeepSeek R1 claims of model training and cost efficiency, questions about the potential use of competitors' models, and security and privacy concerns. Analysts discuss the near and long-term implications of faster and lower-cost LLM development.
Microsoft Q2 FY 2025: Cloud and AI Strength Offset Margin Pressures from Rising Capex
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Keith Kirkpatrick & Nick Patience

Microsoft Q2 FY 2025: Cloud and AI Strength Offset Margin Pressures from Rising Capex

Cloud and AI Services Saw Strong Adoption, While Heightened Capex for AI Infrastructure Affected Margin Performance
The Futurum Group’s Keith Kirkpatrick and Nick Patience analyze Microsoft’s Q2 FY 2025 results, highlighting strong cloud and AI-driven growth, a surge in commercial bookings, and record-high AI infrastructure investments.
ServiceNow Q4 FY 2024: Sales Outlook Falls Short on AI Adoption Focus
Keith Kirkpatrick

ServiceNow Q4 FY 2024: Sales Outlook Falls Short on AI Adoption Focus

ServiceNow’s AI Strategy Shifts to Usage-Based Pricing, Impacting Near-Term Revenue
Keith Kirkpatrick, Research Director at The Futurum Group, examines ServiceNow’s Q4 FY 2024 earnings, focusing on its AI pricing shift, key partnerships, and enterprise adoption impact.
Blackstone and Vista Complete $8.4 Billion Smartsheet Takeover: What’s Next?
Keith Kirkpatrick

Blackstone and Vista Complete $8.4 Billion Smartsheet Takeover: What’s Next?

Smartsheet Positioned for Growth and Innovation Under New Private Ownership
Keith Kirkpatrick, Research Director at The Futurum Group, analyses the $8.4 billion Smartsheet acquisition, highlighting the potential for AI-driven innovation, global expansion, and enhanced enterprise work management solutions.
Customer-Vendor Factors That Hurt Enterprise Software Acquisition
Keith Kirkpatrick

Futurum: Customer and Vendor Friction Points Impair Software Acquisition

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights into the hurdles that impact the purchasing of enterprise software, based on the findings from Futurum Intelligence’s IT decision maker survey.
Can WalkMe’s Refocused Strategy Drive New Logo Acquisition and Revenue Growth?
Keith Kirkpatrick

Can WalkMe’s Refocused Strategy Drive New Logo Acquisition and Revenue Growth?

At WalkMe’s Analyst Day, Company Executives Laid Out a Compelling Plan to Leverage the Strengths of New Parent SAP and Sister Companies
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights into WalkMe’s 2025 Analyst Day, which covered the company’s current products and roadmap, corporate strategy and direction, and current go-to-market initiatives.
Smartsheet’s 2024 Product Design: Elevating UX Experience
Keith Kirkpatrick

Smartsheet’s 2024 Product Design: Elevating UX to Meet Modern Business Needs

Smartsheet’s 2024 Product Experience Direction Introduces Scalable, Intuitive Features and a Modern Design System to Enhance Collaboration and Streamline Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights into Smartsheet’s 2024 Product Experience Direction, highlighting its modern design system, scalable workflows, and transformative updates that position it as a strong contender in collaborative work management.
Google Announces Inclusion of Gemini Within Its Workspace
Keith Kirkpatrick

Will Google’s New Pricing Model Spur Usage of Gemini Leading to AI Revenue?

Microsoft and Salesforce Are Going All-In on Consumption Pricing and Google May Not Be Far Behind
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Google’s inclusion of Gemini within its Workspace Business and Enterprise editions, and discusses how this may spur greater demand for generative AI tools.
Can SaaS Vendors Deliver Recurring Value via AI Agents?
Keith Kirkpatrick

Can SaaS Vendors Deliver Recurring Value via AI Agents?

Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the challenges facing vendors offering platforms for creating and managing AI agents, and the messaging they will need to use to drive long-term use of their services.
Bridging Human Potential and Technology: Enhancing CX and EX for the Future
Keith Kirkpatrick

Bridging Human Potential and Technology: Enhancing CX and EX for the Future

In our latest research brief completed in partnership with Aspect, Bridging Human Potential and Technology: Enhancing CX and EX for the Future, we discuss how technology can be used to enhance employee experience by providing workers with the tools and support they need to drive more job satisfaction, greater engagement with the company and its customers, and ultimately help to deliver better customer experiences.
Transforming Workforce Management With SAP SuccessFactors
Keith Kirkpatrick

SAP Embeds AI Across SuccessFactors Suite: Transforming Workforce Management

Sap Integrates Advanced AI Capabilities Into Its SuccessFactors Suite, Focusing On Workforce Efficiency, Talent Development, and Enhanced Employee Experiences
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights on how AI-driven enhancements in the SuccessFactors Suite are improving workforce management with innovations such as the Talent Intelligence Hub and WalkMe integration.
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