Despite Its Strategy of Being Vendor-Agnostic, SAP Executives at Sapphire Highlighted the Important Role WalkMe Will Play in Driving SAP Customer Digital Transformations
Keith Kirkpatrick, Research Director with Futurum, shares his insights on SAP’s integration of WalkMe as part of the company’s core strategy for enabling digital transformation, and discusses the challenge it will raise for WalkMe.
The Acquisition of a Data Management Vendor Reinforces Salesforce’s Strategy To Strengthen Its Connections With Core-Level Data and Insights
Futurum's Keith Kirkpatrick and Brad Shimmin share their insights on Salesforce’s planned acquisition of ERP vendor Informatica, and discuss the implications for the vendor and the SaaS market.
Broad-Based Growth Across Customers, Segments, and Geographies Drives Q1 Performance
Keith Kirkpatrick, Research Director at Futurum, examines Workday’s Q1 FY 2026 results, spotlighting accelerating AI adoption, partner-driven growth, and platform expansion across customer tiers and global markets.
AI, Agents, and the Flywheel Effect Were in Full View at SAP’s Annual User Conference
Futurum's Keith Kirkpatrick and Brad Shimmin share their insights on SAP’s annual Sapphire event, and discuss how the company’s revamped strategy helps to redefine the company in the age of generative AI, agents, and data.
Zendesk Completes Local Measure Acquisition, Expanding AI-Driven Voice and Contact Center Capabilities via AWS Integration
Keith Kirkpatrick, Research Director at Futurum, explores Zendesk’s completed acquisition of Local Measure and what it means for enterprise contact centers and AI voice deployment.
OpenText Deepens Its Business Optimization Strategy, Linking Workforce Cuts to Its AI-First Operational Model as Part of a $550 Million Savings Plan
Keith Kirkpatrick, Research Director at Futurum, shares insights on OpenText’s AI-led restructuring strategy and its implications for long-term cost savings and operational efficiency.
The SaaS Vendor Provides Customers and Prospects With More Flexibility Around AI Agent Pricing, and Reaffirms Its Goal of Demonstrating the Value of AI to Its Customers
Keith Kirkpatrick, Research Director at Futurum, discusses Salesforce’s new pricing strategy, which incorporates a consumption-based component, and discuss the potential impact on its customers and competitors in the SaaS marketplace.
Keith Kirkpatrick, Research Director with Futurum, discusses ServiceNow’s Knowledge 2025 customer event and how the company’s products and services support its underlying strategy.
Zoho Launches Zoho Payments To Bring Native Payment Capabilities to US Businesses, Strengthening Operational Workflows and Boosting Financial Visibility
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho Payments and how its in-house payment stack aims to reduce financial workflow friction and improve transaction success rates across business operations.
Zoho Adds Generative AI and Orchestration Tools to Its CX Platform, Expanding CRM Usage Beyond Sales Teams
Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s CRM for Everyone and how Zia-powered AI tools like Ask Zia are enabling prompt-based reports, workflows, and no-code customization for broader CRM adoption.
Keith Kirkpatrick, Research Director at Futurum, reveals findings from comprehensive enterprise applications research showing the demand for marketing automation solutions, amid growing use of AI.
Industry Analysts Get a Sneak Peak of the New Innovations That Are Being Deployed Within Oracle and NetSuite Products, With an Eye on Redefining the User Experience, Utilization of Data, and Agentic Workflows
Keith Kirkpatrick, Research Director with Futurum, covers the news from Oracle’s Applications + Industries Analyst Event, and discusses the impact on Oracle, NetSuite, and others vendors in the market.
