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Author: Keith Kirkpatrick

Can WalkMe’s Refocused Strategy Drive New Logo Acquisition and Revenue Growth?
Keith Kirkpatrick

Can WalkMe’s Refocused Strategy Drive New Logo Acquisition and Revenue Growth?

At WalkMe’s Analyst Day, Company Executives Laid Out a Compelling Plan to Leverage the Strengths of New Parent SAP and Sister Companies
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights into WalkMe’s 2025 Analyst Day, which covered the company’s current products and roadmap, corporate strategy and direction, and current go-to-market initiatives.
Smartsheet’s 2024 Product Design: Elevating UX Experience
Keith Kirkpatrick

Smartsheet’s 2024 Product Design: Elevating UX to Meet Modern Business Needs

Smartsheet’s 2024 Product Experience Direction Introduces Scalable, Intuitive Features and a Modern Design System to Enhance Collaboration and Streamline Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights into Smartsheet’s 2024 Product Experience Direction, highlighting its modern design system, scalable workflows, and transformative updates that position it as a strong contender in collaborative work management.
Google Announces Inclusion of Gemini Within Its Workspace
Keith Kirkpatrick

Will Google’s New Pricing Model Spur Usage of Gemini Leading to AI Revenue?

Microsoft and Salesforce Are Going All-In on Consumption Pricing and Google May Not Be Far Behind
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Google’s inclusion of Gemini within its Workspace Business and Enterprise editions, and discusses how this may spur greater demand for generative AI tools.
Can SaaS Vendors Deliver Recurring Value via AI Agents?
Keith Kirkpatrick

Can SaaS Vendors Deliver Recurring Value via AI Agents?

Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on the challenges facing vendors offering platforms for creating and managing AI agents, and the messaging they will need to use to drive long-term use of their services.
Bridging Human Potential and Technology: Enhancing CX and EX for the Future
Keith Kirkpatrick

Bridging Human Potential and Technology: Enhancing CX and EX for the Future

In our latest research brief completed in partnership with Aspect, Bridging Human Potential and Technology: Enhancing CX and EX for the Future, we discuss how technology can be used to enhance employee experience by providing workers with the tools and support they need to drive more job satisfaction, greater engagement with the company and its customers, and ultimately help to deliver better customer experiences.
Transforming Workforce Management With SAP SuccessFactors
Keith Kirkpatrick

SAP Embeds AI Across SuccessFactors Suite: Transforming Workforce Management

Sap Integrates Advanced AI Capabilities Into Its SuccessFactors Suite, Focusing On Workforce Efficiency, Talent Development, and Enhanced Employee Experiences
Keith Kirkpatrick, Research Director at The Futurum Group, shares insights on how AI-driven enhancements in the SuccessFactors Suite are improving workforce management with innovations such as the Talent Intelligence Hub and WalkMe integration.
Will Google’s AI Enhancements Help Drive Greater User Adoption?
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Nick Patience & Keith Kirkpatrick

Will Google’s AI Enhancements Help Drive Greater User Adoption?

Google Upgrades Its AI With New TPUs, Enhanced Gemini Model & Agentic AI
Nick Patience and Keith Kirkpatrick at The Futurum Group share their insights into Google’s late-2024 AI announcements, and discuss what the company needs to do to drive and retain customer interest in its AI offerings.
Why Companies Need AI Now, Powered by Salesforce
Keith Kirkpatrick

Why Companies Need AI Now, Powered by Salesforce

In our latest research brief completed in partnership with Salesforce, Why Companies Need AI Now, Powered by Salesforce, we discuss how AI agents can improve efficiency, productivity, and precision across industries, and drive better customer experiences through human-assisted, automated workflows, and agentic workflows.
Adobe Q4 FY2024 Earnings - Solids Growth, AI Integration, and Market Expectations
Keith Kirkpatrick

Adobe Q4 FY2024 Earnings – Solid Growth, AI Integration, and Market Expectations

Adobe Reports Record FY2024 Revenue Driven by Strong Digital Media and Digital Experience Segments While Leveraging AI to Drive Innovation and Meet Analyst Expectations
Keith Kirkpatrick, Research Director at The Futurum Group, analyzes Adobe’s FY2024 performance. Growth in the Digital Media and Digital Experience segments contributed to record revenue while addressing challenges like the impacts of foreign exchange.
Oracle Q2 FY2025 Results Focus on AI, Healthcare, and Cloud Revenue
Keith Kirkpatrick

Oracle Q2 FY2025 Results Focus on AI, Healthcare, and Cloud Revenue

Oracle’s Q2 FY2025 Earnings Highlight AI-Driven Growth in Cloud and Healthcare Despite Narrowly Missing Analyst Expectations
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Oracle’s Q2 FY2025 results and AI’s role in Oracle’s cloud revenue growth, its impact on healthcare innovations, and the strategic significance of recurring revenues.
Will Outcomes-Based Pricing Become the Preferred Pricing Model for AI Agents in 2025?
Keith Kirkpatrick

Will Outcomes-Based Pricing Become the Preferred Pricing Model for AI Agents in 2025?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on the growing use of outcomes-based pricing, spurred on by the growing use of AI. SaaS vendors will need to reassess pricing approaches to attract and retain customers.
Redefining AI Agent Lifecycle Management with Agentforce Testing Center
Keith Kirkpatrick

Redefining AI Agent Lifecycle Management with Agentforce Testing Center

Enabling Enterprises to Confidently Test, Deploy, and Refine AI Agents at Scale With Innovative Tools and Secure Environments
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Salesforce’s Agentforce Testing Center, highlighting how its tools, such as secure sandboxes, synthetic testing, and analytics, redefine AI agent lifecycle management.
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