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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

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Featured Insights

Microsoft Embraces the Development Community on the Path to Agentic AI
Mitch Ashley
Mitch Ashley, Nick Patience & Keith Kirkpatrick
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Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft's strategic pivot to agentic AI and its profound implications for the future of software development.
Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road
Keith Kirkpatrick

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly.
Snowflake Summit '25: Accelerating AI with Unified Data & Compute
Nick Patience
,

Snowflake Summit ’25: Accelerating AI with Unified Data & Compute

Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to accelerate enterprise AI by unifying data and enhancing compute efficiency.

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Latest Research

Modern Data Protection for Modern Threats A Strategic Blueprint for Cyber Resilience

Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience

In our latest market brief, Modern Data Protection for Modern Threats: A Strategic Blueprint for Cyber Resilience, written in collaboration with Quantum, Futurum outlines how…
Building Optimal Cyber Resilience with All-Flash Protection Infrastructure

Building Optimal Cyber Resilience with All-Flash Protection Infrastructure

In our latest Market Brief, Building Optimal Cyber Resilience with All-Flash Protection Infrastructure, developed in partnership with Dell Technologies, The Futurum Group explores how next-gen…
Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership

Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership

In our latest Research Brief, Oracle Database@Azure: The Genesis of Oracle’s Multi-Cloud Leadership, completed in partnership with Oracle, The Futurum Group explores how enterprises can…
Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing

Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing

In our latest Research Brief, Hammerspace Tier 0: Unlocking Greater Efficiency in GPU-Driven Computing, The Futurum Group explores how organizations can overcome latency and storage…

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Latest Insights

Microsoft Embraces the Development Community on the Path to Agentic AI

Microsoft Embraces the Development Community on the Path to Agentic AI

At Microsoft Build 2025, AI Is Microsoft’s Future, and Developers Are at the Heart of the Agentic AI Revolution, Not Replaced by It
Analysts Mitch Ashley, Nick Patience, and Keith Kirkpatrick at Futurum share their insights on Microsoft Build 2025, revealing Microsoft’s strategic pivot to agentic AI and…
Scaling AI Responsibly with Pega: Driving Real Customer Results - Six Five On The Road

Scaling AI Responsibly with Pega: Driving Real Customer Results – Six Five On The Road

Tara DeZao and Peter van der Putten from Pega join Keith Kirkpatrick to discuss the future of AI and creating impactful customer experiences responsibly….
Snowflake Summit '25: Accelerating AI with Unified Data & Compute

Snowflake Summit ’25: Accelerating AI with Unified Data & Compute

Snowflake Unveils Cortex AI Enhancements, OpenFlow for Interoperability, and Significant Compute Performance Upgrades, Aiming To Make AI More Accessible and Efficient for Enterprises
Nick Patience, AI Practice Lead at Futurum, shares his insights on Snowflake Summit 2025. Key announcements like Cortex AI, OpenFlow, and Adaptive Compute aim to…
HPE Q2 FY 2025 Revenue Tops Estimates on Server and Cloud Gains

HPE Q2 FY 2025 Revenue Tops Estimates on Server and Cloud Gains

Q2 Results Driven by Improved Server Execution, GreenLake Gains, and Cost Actions
Fernando Montenegro and Krista Case at Futurum examine HPE’s Q2 FY 2025 results, with improved server execution, AI systems traction, and hybrid cloud strength driving…
Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Pegasystems Focuses on App, Workflow, and Process Transformation at PegaWorld

Enhancements to the Pega Platform, Pega Blueprint, and AI Agents Are Also Designed To Help Organizations Modernize and Streamline Their Stack and Enable CX, Productivity, and Efficiency Gains Now and in the Future
Keith Kirkpatrick, Research Director with Futurum, shares his insights on the news from PegaWorld ‘25 and discusses the potential impact for other platform vendors operating…
Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race

Is Snowflake’s Crunchy Data Acquisition a Game-Changer in the AI Data Platform Race?

Snowflake’s $250 Million Crunchy Data Deal Intensifies Competition With Databricks and Others as the Company Seeks to Power Up Enterprise AI Through Postgres Cloud Innovation
Brad Shimmin, Vice President & Practice Lead, Data and Analytics at Futurum shares his/her insights on Snowflake’s acquisition of Crunchy. Discover how Snowflake’s $250 million…

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NEWS BY INDUSTRY

Alex Gaw

EY Survey: “Omnisumers” Offer Energy Providers a New Customer-Focused Opportunity

Energy Customers Are More Engaged and Willing to Pay for New Energy Solutions
Sherril Hanson

Qualtrics Increases Investment in Japan to Help Businesses and Governments Improve their Customer and Employee Experience

New Japanese data center to open in 2022. Qualtrics to open new Japanese HQ and new office in Kansai region. Expansion of local workforce in response to growing demand for Qualtrics XM Platform
Sherril Hanson

MoEngage Accelerates Growth in North America, Expands US Footprint with Boston Office

Sherril Hanson

Forsta Receives 2021 Customer Experience Innovation Award from CUSTOMER Magazine

B2B company honored for the 13th consecutive year for improving customer experience and insights technology
Sherril Hanson

New Report Reveals 94% of Global Marketers Have Changed Digital Customer Experience (CX) Strategy to Meet New Consumer Expectations

Study examines how marketers and consumers are adapting to ongoing effects of the pandemic and digital privacy concerns
Sherril Hanson

Glassbox Broadens Its Expertise With Performance Analytics, Providing Real-Time Insights to Optimize User Experience

Expansion enhances the company’s position as the leading comprehensive digital customer experience solution
Sherril Hanson

Verint Named a Leader in the IDC MarketScape for Worldwide General Purpose Conversational AI Platforms 2021 Vendor Assessment

Sherril Hanson

Qualtrics Named One of Fast Company’s ‘Brands That Matter’

New recognition program honors companies and nonprofits that give people compelling reasons to care about them — and offer inspiration for others
Sherril Hanson

Enhanced Mobility, Project Management, Finance Tools and User Experience Highlight Latest Unanet Release

Architecture, engineering firms and government contractors benefit from customer-driven product upgrades
Sherril Hanson

Vikrant Chowdhary Joins CleverTap as Company’s First-ever Chief Growth Officer

Enterprise tech business leader Chowdhary will lead the company’s global growth charter, integrating all go-to-market (GTM) efforts
Sherril Hanson

Sprinklr Industry Benchmarking Reports Reveal Best Practices for Improving Digital Customer Experiences

Analyzing the state of Unified-CXM across 5 industries: retail, technology, food & beverage, media & entertainment, and the pharmaceutical industry
Sherril Hanson

Half of enterprises cannot trust their CRM data for a single source of truth on customers

Independent research shows firms are lacking basic data management capabilities; CRM data is of limited use
Sherril Hanson

Yellow.ai’s New Executive Hires and Offices Add to US Expansion Push as Demand for CX Automation Grows

CX Automation Leader on Hiring Spree to Support 470% Conversational AI Growth Further Powered by $78M in Funding
Sherril Hanson

SAP Hires Ritu Bhargava as Chief Product Officer for SAP Customer Experience; Bob Stutz Retiring After a Trailblazing Career in the Tech Industry

Sherril Hanson

LiveVox Announces Workforce Management Solution to Address Today’s Biggest Challenges in the Contact Center

The cutting-edge, simplified approach to workforce management will enhance LiveVox’s CCaaS offering, creating a comprehensive, one-stop platform for its customers
Sherril Hanson

LivePerson named to Newsweek’s list of the Most Loved Workplaces for 2021

Conversational AI leader ranked #46 among 100 U.S. companies recognized for employee sentiment and satisfaction
Sherril Hanson

Top Global Brands Trust Qualtrics to Create Personalized Experiences for Customers and Employees in Q3, Fueling Record Company Financial Results

Sherril Hanson

Achievers Recognizes ‘Elite 8’ Companies with Exceptional Employee Engagement

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