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How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

How Will CISOs Be Impacted by the Proliferation of AI in Cybersecurity

Shira Rubinoff from The Futurum Group notes that the rapid proliferation of AI in cybersecurity presents mixed implications for CISOs, highlighting a disconnect between their…
Review: CX Wins in March, Part 2

Review: CX Wins in March, Part 2

The Month of March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in Part 2 of a two-part article featuring partnerships…
Review: CX Wins in March, Part 1

Review: CX Wins in March, Part 1

March Saw the Forging of Various Memorable CX Partnerships
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX wins in March, in this Part 1 of a two-part article featuring…
A Look Back at CX M&As in March

A Look Back at CX M&As in March

Zendesk Acquires Ultimate and Moneypenny Buys Sunshine Communication Services
Alex Gaw, Contributing Analyst at The Futurum Group, undertakes a review of CX M&A activity in March, focusing on two key events: the acquisition by…
CX Partnerships for Statara, Playvox, and Mitto

CX Partnerships for Statara, Playvox, and Mitto

Collaborations Are Forged with CallHub, Five9, and MoEngage
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX partnerships between Statara and CallHub, Playvox and Five9, and Mitto…
New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

New CX Wins for Zeotap, 3CLogic, and SAP Emarsys

Partnerships Forged with Douglas, A Global B2B Travel Platform, and Miramar Group
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Zeotap, 3CLogic, and SAP Emarsys together with their…
New CX Research from Vonage, Reward Gateway, and MessageGears

New CX Research from Vonage, Reward Gateway, and MessageGears

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of new and recent CX research findings from Vonage, Reward Gateway, and MessageGears….
CX Wins with Qualtrics, UKG, and Tattle

CX Wins with Qualtrics, UKG, and Tattle

Partnerships Succeed with University of Utah Health, Leslie’s Inc., and HTeaO
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest CX wins for Qualtrics, UKG, and Tattle together with their partners…

Featured Insights

Despite Its Strategy of Being Vendor-Agnostic, SAP Executives at Sapphire Highlighted the Important Role WalkMe Will Play in Driving SAP Customer Digital Transformations
Keith Kirkpatrick, Research Director with Futurum, shares his insights on SAP’s integration of WalkMe as part of the company’s core strategy for enabling digital transformation, and discusses the challenge it will raise for WalkMe.
What Were the Key Learnings and Observations From Dell Tech World 2025?
Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World.

Latest Research

Latest Insights

Accelerating Customer Innovation with Oracle Database and Google Cloud - Six Five Media

Accelerating Customer Innovation with Oracle Database and Google Cloud – Six Five Media

Nathan Thomas and GG Goindi discuss the groundbreaking Oracle Database at Google Cloud partnership, highlighting how it empowers customers to utilize Oracle’s robust database capabilities…
WalkMe Highlighted as Core Element of SAP’s Digital Transformation Strategy

WalkMe Highlighted as Core Element of SAP’s Digital Transformation Strategy

Despite Its Strategy of Being Vendor-Agnostic, SAP Executives at Sapphire Highlighted the Important Role WalkMe Will Play in Driving SAP Customer Digital Transformations
Keith Kirkpatrick, Research Director with Futurum, shares his insights on SAP’s integration of WalkMe as part of the company’s core strategy for enabling digital transformation,…
Dell Tech World 2025 - Is it a Good Time to be in Hardware Again?

Dell Tech World 2025 – Is It a Good Time To Be in Hardware Again?

What Were the Key Learnings and Observations From Dell Tech World 2025?
Alex Smith, Krista Case, and Olivier Blanchard from Futurum share their insights on the key themes and announcements from the latest Dell Tech World….
From Data to Drive: How IBM is Fueling Fan Engagement for Scuderia Ferrari - Six Five On the Road

From Data to Drive: How IBM is Fueling Fan Engagement for Scuderia Ferrari – Six Five On the Road

Stefano Pallard, Head of Fan Development at Ferrari, and Daniel Newman explore how AI and data are redefining fan engagement in Formula 1, showcasing Ferrari’s…
Make an AI-Ready Data Center With Help From Juniper

Make an AI-Ready Data Center With Help From Juniper

Juniper Networks Showed AI Network Design, Implementation, and Operation at AI Infrastructure Field Day
Alastair Cooke, Tech Field Day Event Lead at Futurum, shares his insights on the Juniper Networks presentation at AI Infrastructure Field Day. Intent-based design and…

NEWS BY INDUSTRY

New CMO Council research finds marketers need to overcome data silos and AI skills hurdles in race to ideal CX
New Platform Addresses Enterprise-Wide Customer Data Challenges with Enhanced Governance, Post-Cookie Advertiser Solutions, and Faster Activation
Text Analytics Engine uses Natural Language Processing and Machine Learning to Enhance Communication across Workforces; Demos Available During HR Technology Conference & Exposition® at Company’s Booth #2609
Salesforce+ Features Original Videos and Conference Content from the CRM Giant
For the first time, brands can seamlessly orchestrate marketing and CX touchpoints together, with Blueshift’s new App Hub and next-generation Omnichannel Journey Builder
Microsoft Azure Speech to Text customers can easily procure and deploy CallMiner as an out-of-the-box solution using Azure credits for faster time to value
Executives from Aera Technology, Dollar Shave Club, Gainsight, Marketo and Microsoft Join Contentsquare Leadership to Chart Future Path in Customer Experience Leadership
More than half of Millennials (53%) say they are looking for a new job, and 41% say they don’t believe their feedback leads to meaningful organizational change
Five9 Inference Studio 7, the low-code / no-code platform for developing Intelligent Virtual Agents (IVAs), has been recognized with a 2021 Best of Enterprise Connect Award.
Employees and employers alike can harness the power of AI, increasing engagement and productivity across industries and geographies
New funding underscores urgent demand for the company’s highly customizable and AI-powered employee experience platform
Exclusive research conducted in partnership with CGA ranks the most important pieces of information in the consumer journey and shares best practises for digital reputation management.
New version focuses on customer experience, delivering in-depth call journey insights, sentiment analysis and live call management for team productivity
Cloud-Based Solution Enables 360-Degree View of Buyer Journeys
Dialpad Contact Center honored for improving customer service technology and customer experience
The Israeli-Based Software Developer Will Earmark the Money to Boost Company Growth

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