ServiceNow to Acquire Task Mining Company UltimateSuite

ServiceNow to Acquire Task Mining Company UltimateSuite

Keith Kirkpatrick, Research Director at The Futurum Group, covers ServiceNow’s planned acquisition of UltimateSuite and discusses how granular monitoring of user activities can lead to increased efficiency and productivity.

Salesforce Announces Updates to the Einstein 1 Platform

Salesforce Announces Updates to the Einstein 1 Platform

The Futurum Group’s Keith Kirkpatrick and Mark Beccue cover Salesforce’s updates to the Einstein 1 platform, focusing on the increased capabilities provided to Salesforce users and how this offering sits within the larger AI ecosystem.

Enterprising Insights: Episode 6 – SaaS Pricing Trends

Enterprising Insights: Episode 6 – SaaS Pricing Trends

In this episode of Enterprising Insights, The Futurum Group Research Directors Keith Kirkpatrick and Mark Beccue address SaaS pricing trends within the enterprise application market, and discuss the impact AI has and will have on pricing models in the future.

Amdocs Delivers a Telecom-Focused Autonomous Retail Store

Amdocs Delivers a Telecom-Focused Autonomous Retail Store

Keith Kirkpatrick, Research Director at The Futurum Group, covers Amdocs’ launch of a telco-focused retail store, highlighting how existing, non-invasive tracking technology can be used to create seamless and friction-free autonomous experiences.

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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