Author: Keith Kirkpatrick

SaaS Giant Unveils Pay Now, Snapchat for Commerce, Reorder Portal, and Order Support Features to Enable the Efficient Creation of Purchasing Experiences Across Channels
Keith Kirkpatrick, Research Director at The Futurum Group, covers Salesforce’s enhancements to its Commerce Cloud offering, which include support for in-channel purchasing experiences, AI-driven reordering tools, AI-powered service-to-commerce tools, and the ability to create Snapchat ads on the platform, and discusses how these tools can drive additional revenue.
Mediapolis Savings Bank and Salem Five Bank Go Live at Launch of Instant Payment Rail via Fiserv
Keith Kirkpatrick, Research Director at The Futurum Group, focuses on the recent announcement by Fiserv on the launch of FedNow, the Federal Reserve’s instant payment service, and discusses the benefits of real-time payments for customers, businesses, and payment processors.
Service GPT, Sales GPT, and the Einstein GPT Trust Layer Features and Pricing Are Now Public
Keith Kirkpatrick, Research Director at The Futurum Group covers the general availability of Salesforce’s generative AI offerings within Sales Cloud and Service Cloud, and discusses the potential strategy enterprises may use to roll out these features based on Salesforce’s pricing model.
Concrete Details on Safeguards Helps Drive More Confidence in Responsible Use of Gen AI
Keith Kirkpatrick, Research Director at The Futurum Group covers Automation Anywhere’s focus on AI data governance and control, and discusses the company’s approach to implementing generative AI guardrails to ensure safe and responsible use.
Patterson Dental Leverages SAP’s Field Service Management Solution to Increase Revenue and Optimize Scheduling
Keith Kirkpatrick, Research Director at The Futurum Group, covers SAP’s Field Service Management Solution, and discusses how incorporating real-time, external data into operational forecasts can improve customer experiences.
Contextual Learning Guides Include Role-Based and Task-Based Guides
Keith Kirkpatrick, Research Director at The Futurum Group covers the launch of NetSuite Guided Learning, and discusses how the embedded features should help enterprises maximize their software ROI, increase productivity, and decrease training costs.
Latest Release Provides Support for Continuous Planning at Scale
Keith Kirkpatrick, Research Director at The Futurum Group covers Workday’s announcement of Elastic Hypercube Technology (EHT), which provides enterprise workforce planners with dynamic and elastic compute power, enabling them to incorporate more dimensionality and complexity into planning models, while supporting a high number of concurrent users without impacting speed or performance.
New Program Offers Accelerated Migration Assistance to Drive Adoption of Cloud-Based, AI Powered Software
Keith Kirkpatrick, Research Director at The Futurum Group, covers Microsoft’s announcement of AIM, and discusses how this program should help the company drive long-term relationships with customers.
Keith Kirkpatrick, Research Director at The Futurum Group covers the general availability of watsonx, including watsonx.ai, which should help enterprises developing AI applications deploy them more quickly and efficiently, improving time-to-value.
Widget Allows for Customized Prompt Generation to Speed Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, covers Infor’s announcement of Ask ChatGPT, a widget that allows users to easily build generative AI prompts via information held within Infor ERP systems, improving workflow and minimizing distractions with generative AI.
Capabilities Driving More Efficiency and Relevant Insights to Sales Professionals
Keith Kirkpatrick, Research Director at The Futurum Group covers Microsoft’s announcements of the general availability of Sales Copilot and new features in Dynamics 365 Customer Insights, and discusses how these features will help Microsoft in a highly competitive market for AI-infused software.
Assisted Authoring, Suggestions, and Summarization Features Help Drive HR Efficiency
Keith Kirkpatrick, Research Director at The Futurum Group covers Oracle’s introduction of generative AI technology within its Oracle Cloud HCM solution, and discusses why Oracle’s customers may be in a better position to deploy generative AI, compared with organizations that do not have a unified data strategy.

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