Become a Client

Enterprising Insights: Episode 38 – Dreamforce Wrap-Up

Enterprising Insights: Episode 38 – Dreamforce Wrap-Up

In this episode, Futurum Group Research Director Keith Kirkpatrick discusses the key highlights, areas of emphasis, and takeaways from Dreamforce, including Agentforce, Data Cloud enhancements, and the Agentforce Partner Network.

Can Google Cloud’s Generative AI Lead the Way in Customer Engagement?

Can Google Cloud’s Generative AI Lead the Way in Customer Engagement

Steven Dickens, Paul Nashawaty, and Keith Kirkpatrick with The Futurum Group share insights on Google Cloud’s latest innovation as Google launches their new Customer Engagement Suite with Gemini AI, a move which would enhance business productivity and provide seamless customer journey.

Zoho Announces Revamped Version of Zoho Analytics

Zoho Announces Revamped Version of Zoho Analytics

Keith Kirkpatrick, Research Director with The Futurum Group, discusses Zoho Analytics, its core features and benefits, and how the vendor must pivot its enterprise sales strategy to highlight business ROI.

NetSuite Announces Significant New Product Innovations

NetSuite Announces Significant New Product Innovations

Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on NetSuite’s new product features and enhancements made at SuiteWorld, and discusses why these updates are critical for the vendor.

Welcome to The Futurum Group

Login to The Futurum Group
Login to Futurum Intelligence Platform
Login to Futurum Labs Research Library

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Connect

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.