eTrigue’s New “Hyper-Personalization” Shows a New Level of AI in Channel Marketing—and the Enterprise Software Experience

Futurum Research at The Futurum Group examines how eTrigue’s Insights Messaging uses generative AI to deliver “hyper-contextualized” one-to-one partner marketing at scale, signaling a broader shift in enterprise applications from copilot-style AI toward autonomous, through-channel AI personalization in outbound workflows.
Canonical’s Ubuntu TPU Optimization Shows the Coming Structural Shift in Enterprise AI Infrastructure

Guy Currier at Futurum examines Canonical’s launch of optimized Ubuntu images for Google Cloud TPU virtual machines and its strategic implications for enterprise AI infrastructure economics, accelerator diversification beyond GPUs, and the emerging role of the OS layer in non-GPU silicon adoption.
Qlik’s CEO Transition and the Coming AI-Driven Shakeup in How Companies Build and Pay for Software

Guy Currier, Chief Analyst, Visible Impact at Futurum, Qlik’s leadership transition reflects how agentic AI is disrupting software pricing, token economics, and competition in data analytics and business intelligence.
Will Workday’s Agentic Power-Up with External Service Orchestration Build More Pan-Enterprise Credibility?

Guy Currier, Chief Analyst, Visible Impact & Research Director, Ecosystems, Channels, & Marketplaces at Futurum: Workday’s agentic AI strategy, powered by Sana integration and guardrails-first design, positions it to challenge Microsoft and Oracle across HR, finance, and enterprise workflows.
CadenceLIVE 2026 — Can Agentic AI Finally Crack 3D IC Design Automation?

Brendan Burke, Research Director at Futurum, unpacks CadenceLIVE 2026’s agentic AI expansion—ViraStack, InnoStack, and a customer-tested Mental Model architecture—and why 3D IC design automation remains the semiconductor industry’s hardest unsolved gap.
Less Creepy App Dev? SOUTHWORKS Shows How a Vendor Can Reduce Slippage and Increase Scope Control

Guy Currier, CTO of Visible Impact at The Futurum Group, shares his insights on the model provided by app dev services firm SOUTHWORKS for leveraging the expertise and reliable output of a service provider without creating ongoing dependencies that can delay release or cause lock-in.
Has Virtualization Peaked, or Is a New Era About to Begin?

Steven Dickens, Paul Nashawaty, Camberley Bates, Keith Townsend, Guy Currier, and Dion Hinchcliffe, analysts at The Futurum Group, share their insights on the evolving virtualization landscape, discussing how containers and hybrid cloud strategies are reshaping enterprise IT. Learn how VMs, Kubernetes, and hybrid models are driving the next wave of infrastructure innovation.
Giving Shape to Nutanix’s Run Anywhere Customer Strategy

The Futurum Group’s Guy Currier and Paul Nashawaty share their insights on the recent announcements on Nutanix’s Run Anywhere customer strategy from Nutanix .NEXT 2024.
Nutanix Introduces New Kubernetes Platform at Nutanix .NEXT

The Futurum Group’s Guy Currier and Paul Nashawaty share their insights on the recent announcements from Nutanix .NEXT 2024.
The Role of AMD in Google Cloud’s Next-Gen Offerings

Steven Dickens, VP and Practice Leader, and Guy Currier, CTO, highlight the transformative impact of the collaboration between AMD and Google Cloud in the public cloud sector.
Leaping into the AI Maelstrom, Guided by Google Cloud

The Futurum Group’s Guy Currier provides his insights into the advancements in the creation and operation of applications and their foundational data, along with AI, showcasing the rapid progress being made in cloud and application development.
Unlocking Enterprise AI Ownership: Oracle’s OCI Supercluster

The Futurum Group’s Guy Currier and Steven Dickens discuss Oracle CloudWorld’s latest: the OCI Supercluster. This offering aims for scalable, secure AI infrastructure that tackles enterprise concerns such as cost and data privacy.
