Author: Keith Kirkpatrick

In our latest Research Brief, Driving Revenue, Customer Loyalty, and Retention via a Modern Contact Center, completed in partnership with Local Measure, we discuss the reasons why so many contact centers fail to deliver results, the need to support a modern customer journey and lifecycle, the use of modern tools and approaches to deliver CX efficiently, and how to convert positive agent experiences into increased customer satisfaction and loyalty.
Results from the Cisco AI Readiness Index Indicate Few Companies Are Truly Prepared to Deploy and Leverage AI
Keith Kirkpatrick, Research Director at The Futurum Group, covers Cisco’s AI Readiness Index and delves into the factors that organizations must address prior to rolling out generative AI platforms, tools, and applications.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick covers tech stack sprawl, its causes and risk to the enterprise, and offerings from vendors to reduce or eliminate sprawl.
New Generative AI Enhancements Help Remove Barriers Among Humans, Information, and Workflows
Keith Kirkpatrick, Research Director at The Futurum Group, covers ServiceNow’s latest generative AI enhancements, including Now Assist in Virtual Agent, flow generation, and Now Assist for Field Service Management.
The Solution Takes Aim at Customer Service Use Cases, Quickly Providing Information and Guidance to Agents
The Futurum Group’s Keith Kirkpatrick and Sherril Hanson share their thoughts on Microsoft’s Copilot for Service, which provides information and guidance to agents when and where they need it, and discuss Microsoft’s platform advantage.
In our latest Market Insight Report, The Low-Code/No-Code Development Platform Market, we detail the top low-code/no-code development market drivers, discuss the core capabilities that should be embedded in any low-code or no-code platform, identify the key risks strategies and risks involved with low-code/no-code development, and profile five leading low-code/no-code development platform providers.
Salesforce Survey Finds Generative AI Is Being Used at Work Without Employer Training, Guidance, or Approval
Keith Kirkpatrick, Research Director at The Futurum Group, covers Salesforce’s survey of people using generative AI at work, and discusses the steps organizations should take to ensure safe, ethical, and responsible use.
The Platform Is Designed to Help Enterprises Manage Risk, Transparency, and Compliance Challenges with Generative AI
Keith Kirkpatrick, Research Director at The Futurum Group, covers the anticipated general availability of watsonx.governance and explains why the platform’s features are essential to enterprises seeking to deploy LLMs and generative AI capabilities.
New Management Solution and Products Extensions Are Designed to Improve Zoho’s Finance Platform Ecosystem
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of several Zoho finance-oriented products and enhancements and discusses how a single platform approach can help unlock more organizational value.
A Conversation with Ken Parmelee, Pegasystems’ Senior Director, Intelligent Automation Strategy, on Generative AI in the Enterprise
Keith Kirkpatrick, Research Director at The Futurum Group, speaks with Ken Parmelee, Pegasystems’ senior director of intelligent automation strategy, about the generative AI landscape, key market issues, and Pega’s new generative AI offerings.
In our latest Research Brief, Enhancing Demand Planning with Microsoft Dynamics 365, completed in partnership with Microsoft, we cover the challenges with managing myriad internal and external data signals that impact demand planning, the growing use of AI for forecasting, and the need to integrate and consolidate data and planning into a single system to improve agility, responsiveness, and accuracy.
Combined Offering Will Help Enterprises Map IT Architecture to Business Processes
Keith Kirkpatrick, Research Director at The Futurum Group, covers SAP’s acquisition of LeanIX and discusses how the additional capabilities will help the company compete for services and management revenue with other cloud providers.

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