Author: Keith Kirkpatrick

Granular Visibility of Work Processes Helps to Drive Efficient Workflow Automation and Use of AI
Keith Kirkpatrick, Research Director at The Futurum Group, covers ServiceNow’s planned acquisition of UltimateSuite and discusses how granular monitoring of user activities can lead to increased efficiency and productivity.
NetSuite’s Restaurant-Focused ERP Provides a Purpose-Built Platform Backed by Industry Expertise and Experience
Keith Kirkpatrick, Research Director at The Futurum Group, discusses the reasons why Oracle NetSuite was chosen by Hofman Hospitality Group as its ERP solution, focusing on features, industry experience, and system flexibility.
Data Cloud Vector Database and Einstein Copilot Search to Help Customers Surface Insights from Unstructured Data
The Futurum Group’s Keith Kirkpatrick and Mark Beccue cover Salesforce’s updates to the Einstein 1 platform, focusing on the increased capabilities provided to Salesforce users and how this offering sits within the larger AI ecosystem.
New Partnership to Drive More Personalization, Less Friction, and Great Efficiency with Mobile Experiences
Keith Kirkpatrick, Research Director at The Futurum Group, covers the mobile enhancements announced by Salesforce and Apple, which are designed to improve field service workers and end-customer experiences.
In this episode of Enterprising Insights, The Futurum Group Research Directors Keith Kirkpatrick and Mark Beccue address SaaS pricing trends within the enterprise application market, and discuss the impact AI has and will have on pricing models in the future.
New Extended Planning and Analytics Capabilities Will Be Available on December 31
Keith Kirkpatrick, Research Director at The Futurum Group, covers Microsoft’s announcement of new financial planning and analytics tools within Dynamics 365 Finance, and the availability of a premium license targeting CFOs.
CSP’s Services Division Brings Together Multiple Partners and Technologies to Support New Customer Journeys and Shopping Experiences
Keith Kirkpatrick, Research Director at The Futurum Group, covers Amdocs’ launch of a telco-focused retail store, highlighting how existing, non-invasive tracking technology can be used to create seamless and friction-free autonomous experiences.
Use of Analytics-Based and Generative AI May Help SMB and Mid-Market Companies Retain Employees
Keith Kirkpatrick, Research Director at The Futurum Group, covers the infusion of Copilot features into Microsoft Dynamics 365 Business Central, the company’s SMB- and mid-market-focused platform.
New Quantum Computing Hardware Announcements, Qiskit Feature Enhancements, and Extended Quantum Roadmap Helping to Advance the Era of Quantum Utility
Keith Kirkpatrick, Research Director at The Futurum Group, covers IBM’s quantum computing announcements, including the Heron quantum processor, IBM System Two, the release of Qiskit 1.0 and Qiskit Patterns, and a 10-year quantum roadmap.
In our latest Research Brief, Delivering Personalized Outreach via Dynamics 365 Customer Insights, completed in partnership with Microsoft, The Futurum Group covers demand drivers for greater personalization and discusses the ways in which organizations must engage with customers to create personalized, curated journeys that meet their needs and exceed their expectations.
In our latest Research Brief, Enhancing Sales and Service Efficiency via Microsoft Sales Copilot, completed in partnership with Microsoft, The Futurum Group discusses Microsoft Sales Copilot, designed to allow the automated generation of content, the surfacing of insights, and the creation of recommended actions, all without switching applications or interrupting a typical workflow.
This study seeks to uncover the current state, vendor & product preferences (e.g., NPS/sentiment/brand satisfaction), and near-term (12 months) buying plans for Artificial Intelligence (AI) within the Enterprise. There are 159 vendors rated by our decision maker panel in this survey. This survey was conducted in Q4 2023 and will be updated every six months (next publication targeted for Q3 2024). Assumptions: Enterprises are either outsourcing AI or they are building in-house capabilities and expertise. Method: Online Survey. Timeframe: October 2024 was fielded in Q4 2023 between the week of September 25th and October 2nd, 2023. Line of Questioning (LOQ): Created and vetted by two expert Futurum Group AI analysts and a survey specialist. Responses: Reviewed and qualified by two expert Futurum Group AI analysts and a survey specialist. N = 1,009 (sample size). Geography – United States, Canada, United Kingdom, Germany, France (translated for local language and spend offered in local currency – USD, GBP, EURO).

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