Salesforce Signs Agreement to Acquire Data Management Vendor Informatica for $8 Billion

Futurum’s Keith Kirkpatrick and Brad Shimmin share their insights on Salesforce’s planned acquisition of ERP vendor Informatica, and discuss the implications for the vendor and the SaaS market.

Workday Q1 FY 2026 Delivers Strong Profitability Despite Macro Pressures

Keith Kirkpatrick, Research Director at Futurum, examines Workday’s Q1 FY 2026 results, spotlighting accelerating AI adoption, partner-driven growth, and platform expansion across customer tiers and global markets.

SAP Polishes and Reinforces Its AI Strategy at Sapphire

Futurum’s Keith Kirkpatrick and Brad Shimmin share their insights on SAP’s annual Sapphire event, and discuss how the company’s revamped strategy helps to redefine the company in the age of generative AI, agents, and data.

Is Zendesk’s AI Voice Expansion Enough to Disrupt the Contact Center Market?

Keith Kirkpatrick, Research Director at Futurum, explores Zendesk’s completed acquisition of Local Measure and what it means for enterprise contact centers and AI voice deployment.

Is OpenText’s AI-Led Workforce Strategy a Long-Term Cost Fix or a Risky Reset?

Keith Kirkpatrick, Research Director at Futurum, shares insights on OpenText’s AI-led restructuring strategy and its implications for long-term cost savings and operational efficiency.

Salesforce Announces Flex Credit Pricing

Keith Kirkpatrick, Research Director at Futurum, discusses Salesforce’s new pricing strategy, which incorporates a consumption-based component, and discuss the potential impact on its customers and competitors in the SaaS marketplace.

Will ServiceNow’s Expansion Plans Resonate with Enterprise Buyers?

Keith Kirkpatrick, Research Director with Futurum, discusses ServiceNow’s Knowledge 2025 customer event and how the company’s products and services support its underlying strategy.

Can Zoho’s Unified Payment Stack Streamline the Order-to-Cash Journey?

Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho Payments and how its in-house payment stack aims to reduce financial workflow friction and improve transaction success rates across business operations.

Is Zoho’s Zia the Missing Link for Company-Wide CRM Adoption?

Keith Kirkpatrick, Research Director at Futurum, shares insights on Zoho’s CRM for Everyone and how Zia-powered AI tools like Ask Zia are enabling prompt-based reports, workflows, and no-code customization for broader CRM adoption.

Futurum: Salesforce Retains Leading Position in Marketing Automation Software

Keith Kirkpatrick, Research Director at Futurum, reveals findings from comprehensive enterprise applications research showing the demand for marketing automation solutions, amid growing use of AI.

Oracle Applications + Industries Summit: Embedding AI and Driving ROI?

Keith Kirkpatrick, Research Director with Futurum, covers the news from Oracle’s Applications + Industries Analyst Event, and discusses the impact on Oracle, NetSuite, and others vendors in the market.

Epicor Insights: Epicor Unveils Agentic AI to Drive Supply Chain Efficiency

Keith Kirkpatrick, Research Director at Futurum, provides his perspective on the news from Epicor Insights 2025, including agentic AI to streamline ERP workflows, carbon tracking in Kinetic, and expansion of predictive insights with Grow AI.