Author: Keith Kirkpatrick

Price Hikes Are the First in About 5 Years, Reflecting Enhanced Product Value
Keith Kirkpatrick, Research Director with The Futurum Group, covers Microsoft’s Dynamics 365 price increases and discusses the factors that may be influencing the enterprise software vendor’s pricing strategy.
In this episode of The Futurum Tech podcast, Semos Cloud’s CTO Saso Ivanovski discusses the technological advances in HR Tech and the evolution of employee experience, and explains how Culture Intelligence will shape the future of HR landscapes.
Platform Designed to Provide CRM, Trusted AI, and Data Capabilities to Drive Automation and Faster Service
Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of Public Sector Einstein 1 for Service, which is designed to address the productivity, efficiency, and data needs of government and public agency organizations.
Ken Reisman, VP of Digital Media for Enterprise at Adobe, joins Keith Kirkpatrick to share his insights on Adobe's innovation blitz and the evolving content landscape for modern enterprises. Discover how Adobe is staying ahead of the curve.
A Plethora of Features and Tools Mark the Workspace Announcements at Google Cloud Next
Keith Kirkpatrick, Research Director with The Futurum Group, covers Google’s Workspace-related announcements from Google Cloud Next and discusses the impact of these enhancements on workers and Google’s strategy.
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses the news coming out of NetSuite’s SuiteConnect NY event, focusing on new product enhancements around AI, and a new connector used to link multiple instances of the product.
New Initiative Joins Other Company-Led Upskilling and Reskilling Programs
Keith Kirkpatrick, Research Director with The Futurum Group, covers the announcement of a tech consortium led by Cisco focused on AI upskilling and reskilling the workers of today and tomorrow to ensure labor demands can be effectively addressed.
In this episode of Enterprising Insights, Keith Kirkpatrick is joined by Robert Kramer, Vice President and Principal Analyst at Moor Insights & Strategy, to discuss the announcements from Adobe Summit.
Incorporation of Generative AI Designed to Democratize Access to and Interaction with Data Visualization Tools
Keith Kirkpatrick, Research Director with The Futurum Group, covers the beta release of Einstein Copilot for Tableau and discusses how generative AI is helping to democratize access to and interaction with data visualization tools.
ERP Provider Embeds AI to Enhance Efficiency and Productivity and Adds New Analytics Multi-Instance Connector
Keith Kirkpatrick, Research Director with The Futurum Group, covers NetSuite’s new AI features and data connector and discusses how the company’s approach to AI and data is well suited to its product offering.
Approach Highlights the Value of Twilio’s Segment CDP to Enhance Customer Experiences
Keith Kirkpatrick, Research Director with The Futurum Group, covers Twilio’s announcement of Unified Profiles and Agent Copilot and discusses the potential value to organizations and the potential benefit to Twilio’s Segment business.
Adobe Is Leaning into Personalization at Scale and Removing Friction from Workflows
Keith Kirkpatrick, Research Director with The Futurum Group, provides an assessment of Adobe’s Summit announcements, focusing on enhancements to Firefly, Adobe Experience Platform, and content workflows.

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