NetSuite Accelerates AI Adoption with SuiteWorld 2025 Announcements

Keith Kirkpatrick, Research Director with Futurum, covers SuiteWorld 25, and discusses the key platform, AI, and partnership announcements and their relative impact on customers and the mid-market ERP sector.
Balancing AI Goals and Core Strengths: Twilio’s Customer Engagement Platform

Keith Kirkpatrick and Mitch Ashley with Futurum share insights on Twilio’s shift to a unified customer engagement platform, its pragmatic AI strategy, and the company’s challenge of winning mindshare while staying true to its developer roots.
Workday Rising 2025: AI Agents, Data Cloud, and Flex Credits Unveiled

Keith Kirkpatrick, Research Director at Futurum, shares insights on Workday Rising 2025 announcements, including Illuminate agents, Flex Credits, Data Cloud partnerships, and Microsoft integration for AI governance.
Achieving Business Value with SAP Business AI: AGILITA Case Study

In this case study, The Futurum Group explores how AGILITA used SAP Business AI to transform a routine but critical workflow—delivering both operational improvements and meaningful business outcomes.
From Data to Decisions: How ERP-Embedded AI/ML Makes Predictive Insights Accessible

In our latest market report, From Data to Decisions: How ERP-Embedded AI/ML Makes Predictive Insights Accessible, produced in partnership with Epicor, Futurum Research outlines how embedding AI and ML into ERP systems helps unify data, automate processes, and deliver predictive insights that enhance productivity, efficiency, and customer experiences.
GenAI, Features, Are the Top Criteria for Future Enterprise Software Purchases

Keith Kirkpatrick, Research Director at Futurum, shares his insights on the key decision criteria used by enterprise software decision makers to evaluate purchases, and discusses why these are critical in today’s market.
What Role Will Microsoft 365 Copilot Agents Play in Enterprise Workflows?

Keith Kirkpatrick, Research Director at Futurum, shares his insights on Microsoft 365 Copilot agents, exploring how new collaborative AI teammates in Teams, SharePoint, and Viva Engage transform teamwork and project execution.
Agentic Support Services: Benchmarking Enterprise Software Customer Help

This benchmark assesses how major enterprise software vendors are implementing agentic AI in customer help today. It explains the criteria that separate basic LLM chat from enterprise-grade agentic systems, introduces two ranking models (overall and full agentic), and details results—highlighting where governance and reasoning enable safer scale and faster time-to-value.
WalkMe Announces AI-Powered Digital Learning Solution

Keith Kirkpatrick, Research Director at Futurum, shares his insights into WalkMe’s AI-powered digital learning solution and discusses why this approach is critical for enterprises in the age of accelerating technological innovation.
Is Workday’s $1.1B Sana Acquisition Enough to Dominate the AI Agent Race?

Keith Kirkpatrick, Research Director at Futurum, shares his insights on Workday’s $1.1 billion acquisition of Sana, examining how the deal combines AI-native learning and agents to position Workday as the new front door for work.
Will ServiceNow’s Zurich Platform Accelerate Time-to-Value for Agentic AI?

Keith Kirkpatrick, Research Director at Futurum, covers ServiceNow’s Zurich platform enhancements, how they will help enterprises, and discusses the impact on other vendors in the enterprise software & digital workflows market.
Adobe Q3 FY 2025 Results Beat Estimates, FY 2025 Outlook Raised on AI Demand

Keith Kirkpatrick, Research Director at Futurum, examines Adobe’s Q3 FY 2025 earnings, highlighting how strong AI adoption and Digital Media growth are fueling momentum.
