IFS Industrial X: Will the Focus on Physical World Use Cases for AI Resonate?
Keith Kirkpatrick, Research Director at Futurum, recaps IFS Industrial X Unleashed and discusses how the company is focusing on delivering AI benefits in the real world around safety, efficiency, and productivity.
Will Zoho One Enhancements Drive More Confidence Among Enterprise Customers?
Keith Kirkpatrick, Research Director at Futurum, shares his insights on Zoho’s latest Zoho One platform enhancements and discusses the potential impact on the company’s ability to successfully court new enterprise customers.
Intelligence at Scale: How SAP’s AI Platform Delivers Enterprise-Wide Impact
In our latest Market Report, Intelligence at Scale: How SAP’s AI Platform Delivers Enterprise-Wide Impact, Futurum Research explores how embedded, platform-based AI helps enterprises move from isolated experiments to measurable, cross-business outcomes.
Will Asana’s Teammates Drive Better Collaboration Between Humans and AI Agents?
Keith Kirkpatrick, Research Director at Futurum, shares his insights on Asana’s Work Innovation Summit, which included new product announcements incorporating AI and AI agents that can augment human workers and improve efficiency.
Microsoft 365 Copilot Expands Researcher Agent with Secure Computer Use
Keith Kirkpatrick, Research Director at Futurum, examines Microsoft 365 Copilot’s Researcher with Computer Use, which securely blends reasoning and real-world action through a sandboxed Windows 365 virtual machine for authenticated research.
Adobe MAX 2025: Will Adobe’s Platform Approach Resonate with Enterprises?
Futurum’s Keith Kirkpatrick and Nick Patience analyze Adobe MAX 2025, highlighting its enterprise focus, Firefly AI expansion, GenStudio enhancements, and focus on trust, governance, and flexible AI pricing.
Microsoft Introduces New Agents and Benchmarks for Dynamics 365
Keith Kirkpatrick, Research Director at Futurum, shares his insights on Microsoft’s new Dynamics 365 agents, which aim to transform business applications from systems of record to systems of action.
Will OpenAI’s Foray into Enterprise Software Spell Trouble for SaaS Incumbents?
Keith Kirkpatrick, Research Director with Futurum, covers OpenAI’s entry into the enterprise SaaS market, its launch of AI-native apps, and the implications for established vendors adapting to an evolving, co-opetitive AI ecosystem.
Dreamforce Highlights Agentic Enterprise Messaging and Strategy for Salesforce
Keith Kirkpatrick and Nick Patience at Futurum share their insights on the latest news coming out of Dreamforce, and discuss the steps Salesforce must take to execute on its Agentic Enterprise vision.
The Importance of Strategic Portfolio Management and Data-Driven Planning for Modern Enterprises
In our latest Market Report, The Importance of Strategic Portfolio Management and Data-Driven Planning for Modern Enterprises, developed in partnership with IBM, Futurum Research examines how enterprises are using modern SPM platforms to drive alignment between strategy, execution, and financial outcomes.
Oracle AI World Announcements Put AI Front and Center
Keith Kirkpatrick, Research Director at Futurum shares his insights on the enterprise software announcements from Oracle’s AI World, and discusses the new features and strategies it is using to drive AI adoption.
Enterprise Software Buyers Prefer Consumption and Outcome-Based Pricing
Keith Kirkpatrick, Research Director at Futurum, reveals key findings from enterprise software decision makers, who express a preference for flexible genAI pricing approaches offered by SaaS vendors.
