Will Twilio’s Partnership with AEG Redefine Fan Engagement in Live Events?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the new partnership between Twilio and entertainment company AEG, focusing on improving personalization and engagement in ticketing, sports, and live entertainment.

Supply Chain Software Dominated by Oracle, SAP, and Blue Yonder

Keith Kirkpatrick, Research Director at Futurum, discusses the findings on the Supply Chain Management (SCM) software market, and discusses the key buying criteria that must be considered by vendors operating in this space.

ServiceNow Bets on OpenAI to Power Agentic Enterprise Workflows

Keith Kirkpatrick, Research Director at Futurum, examines ServiceNow’s multi-year collaboration with OpenAI, highlighting a shift toward agentic AI embedded in core enterprise workflows.

Does Smartsheet’s Partner Program Transformation Signal Market Consolidation?

Keith Kirkpatrick and Alex Smith of Futurum cover Smartsheet’s enhancements to its Aligned Partner Program, which may serve as a key differentiator for the work management platform provider.

Five9 Expands Google Cloud Partnership With a Unified Enterprise CX AI Platform

Keith Kirkpatrick, Research Director at Futurum, examines Five9’s expanded partnership with Google Cloud and the launch of a joint Enterprise CX AI offering integrating Gemini Enterprise and Vertex AI.

Will Vendors Enable More Complex Agentic Workflows in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the development of more complex agentic AI workflows and provides key examples of leading SaaS vendors that are developing these agents and workflows for enterprises.

Salesforce’s Slackbot Goes GA – Is This the Real Test for Agentforce?

Keith Kirkpatrick, Research Director at Futurum, examines Slackbot general availability and how Salesforce is operationalizing Agentforce 360 by embedding a permissioned, context-aware AI agent directly into Slack workflows.

Salesforce’s Agentic Enterprise Push Highlights the Role of Context

Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Spring ’26 Release and its Agentic Enterprise strategy, focusing on how shared context across AI agents is reshaping sales, service, and commerce execution.

Will Google Gemini Enterprise for Customer Experience Deliver Context?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into Google’s Gemini Enterprise for Customer Experience, and discusses the core guardrails and capabilities required to drive adoption by customers.

SAP Positions AI as a Core Retail Operating Layer at NRF 2026

Keith Kirkpatrick, Research Director at Futurum, examines SAP’s NRF 2026 announcement and how a SAP retail AI operating system embeds AI across planning, operations, commerce, and fulfillment to drive consistency and reliability.

Will Zoho’s Embedded AI Enterprise Spend and Billing Solutions Drive Growth?

Keith Kirkpatrick, Research Director with Futurum, shares his insights on Zoho’s latest finance-focused releases, Zoho Spend and Zoho Billing Enterprise Edition, further underscoring Zoho’s drive to illustrate its enterprise-focused capabilities.

Will SaaS Marketers Differentiate Their Platform and Agentic Messaging in 2026?

Keith Kirkpatrick, Research Director at Futurum, shares his insights into the marketing and positioning practices of major SaaS vendors, and discusses how they need to refine their approach to attract customers in an era of marketing “sameness.”