Will Salesforce’s Cimulate Acquisition Redefine AI-Driven Product Discovery?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Salesforce’s acquisition of Cimulate: A bold move to integrate AI-powered, intent-driven product discovery into Agentforce Commerce, challenging rivals like Adobe and Shopify.

Will Canva On-Brand AI Design Set a New Standard for Content Creation?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into Canva’s expansion of its Claude AI connector and discusses the potential impact on competitors such as Adobe, Microsoft, and Figma.

Is SaaS Facing a Threat from AI Automation?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights around the recent selloff of major SaaS vendors, fueled by fears of an AI-native software takeover, and provides his views on why reports of the death of SaaS are premature.

Qualtrics Names Jason Maynard CEO; Can Execution Match AI Ambition?

Keith Kirkpatrick, VP & Research Director at The Futurum Group, examines Qualtrics’ appointment of Jason Maynard as CEO and what tighter execution, AI adoption, and product focus could mean for experience management platforms.

OpenAI Frontier: Close the Enterprise AI Opportunity Gap—or Widen It?

Futurum Research Analysts Mitch Ashley, Keith Kirkpatrick, Fernando Montenegro, Nick Patience, and Brad Shimmin examine OpenAI Frontier and whether enterprise AI agents can finally move from pilots to production. The analysis explores governance, trust, and the race to control the agent platform layer.

Should SaaS Vendors Prioritize AI for Vertical or Horizontal Use Cases?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights into the various approaches to delivering AI by SaaS vendors, and discusses which ones will drive ROI the fastest.

Can Workday’s AI-Driven Frontline Suite Disrupt WFM for Retail and Hospitality?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights on Workday’s push to enhance frontline workforces through agentic technology, particularly in retail, transportation, and hospitality.

Systems of Agency: Agentic AI to Drive $762B Enterprise Software Super-Cycle by 2031

Futurum’s Keith Kirkpatrick reveals a structural reset in enterprise software, forecasting the market to reach $762.1B by 2031 (12.2% CAGR) as budgets pivot from Systems of Record to AI-driven Systems of Agency.

Hyperscaler Marketplaces Are the $5.3B Growth Engine for Business Apps

Alex Smith and Keith Kirkpatrick at Futurum share their insights on enterprise software growth through hyperscaler marketplaces.

Will Acrobat Studio’s Update Redefine Productivity and Content Creation?

Keith Kirkpatrick, VP and Research Director at Futurum, covers Adobe’s Acrobat Studio updates and provides his assessment of how this will impact the use of software to manage and automate productivity workflows within the enterprise.

Will the U.S. Army’s $5.6B Salesforce Deal Set the Standard for Modernization?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on Salesforce’s $5.6 billion contract with the U.S Army, and discusses the implications for Salesforce, its competitors, and agentic workflows.

Will Microsoft’s “Frontier Firms” Serve as Models for AI Utilization?

Keith Kirkpatrick, VP and Research Director at Futurum, covers the New York Microsoft AI Tour stop and discusses how the company is shifting the conversation around AI from features to outcomes.