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Author: Alex Gaw

Customer data and analytics
Alex Gaw

New CMO Council-GfK Report: Marketers Lack Confidence in Their Own Data

Report Calls on Marketing Leaders to Master High-Velocity Data Marketing
CX customer wins and case studies
Alex Gaw

Customer Wins for Medallia, ASAPP, NICE, SIS, and RingCentral

Benefiting Partners Include Uncommon James, Tandia, Scope, LONG Building Tech, and Ryder
Customer experience acquisitions and funding
Alex Gaw

mParticle Buys Vidora; New Funding for Aisera and CleverTap

Also: RAIT Acquires Majority Stake in Synopticom; Sverica Invests in Omeda
Qualtrics customer wins and case studies
Alex Gaw

Leading Organizations Chose Qualtrics in Q2, Aiming for Enhanced Experiences

Organizations Were in Education, Healthcare, Customer Care, Finance, and Human Resources
Oracle customer experience layoffs
Alex Gaw

Oracle Cuts 5,000 Jobs in CX Division and in Marketing

Retrenchment Affects Firm’s Customer Analytics and Advertising Services
CX customer wins and case studies
Alex Gaw

Customer Wins for Amperity, Medallia, 3CLogic, mParticle, and SugarCRM

Deals Benefit alice + olivia, DFS Furniture, InEight, Dilling, and Kelly-Moore Paints
Customer experience mergers acquisitions and investments
Alex Gaw

New M&A Involves Forsta, Rio SEO, CommerceIQ, e.fundamentals, Alvaria, and Cicero Inc.

New Funding for Cordial and Contentsquare
Bain NPSx customer experience
Alex Gaw

Bain & Company Launches NPSx for CX Training and Certification

The Digital Venture Draws on Bain’s Decades of Industry Expertise
Customer engagement research study
Alex Gaw

New Harvard Publications Report: Effective Customer Engagement is Critical

But Obstacles Get in the Way of Businesses Obtaining CX Benefits
Customer experience wins and case studies
Alex Gaw

Customer Wins for SugarCRM, MoEngage, AskNicely, Talkdesk, and Redpoint Global

Wins Benefit Funds2Orgs, Induslnd Bank, Lendmark Financial, and Sanitas USA
Alex Gaw

New Research from Podium, Talkdesk, Smartly.io, SimplicityDX, and Influence Mobile

Research Topics Include Burnout in SMBs, AI in Contact Centers, Engaging with Gen Z, Customer Acquisition Costs, and Shopper Rewards
Customer motivation
Alex Gaw

Persado Launches Customer Motivation Report

First-of-its-Kind Analysis Uncovers the Language and Approaches That Best Resonate with Customers Across Digital Channels
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