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The Context Bottleneck- Where AI Buyers Struggle, the Market Accelerates
September 30, 2026

The Context Bottleneck: Where AI Buyers Struggle, the Market Accelerates

Labeling is the only AI data challenge still rising, up to 40.5%, while the Semantic & Context Layer leads every year of Futurum's DIAI forecast, peaking at 29.0%. Buyers and...

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Agentic AI: The Leading Vendors Winning the Enterprise in 2026
June 1, 2026

Agentic AI: The Leading Vendors Winning the Enterprise in 2026

Dion Hinchcliffe examines which vendors are emerging as the operational control planes for enterprise agentic AI, and why orchestration, governance, and interoperability now define market leadership....
May 27, 2026

Futurum Group Enters Definitive Agreement to Acquire Aptiviti Inc., Parent of Enterprise Technology Research (ETR), Bringing Wall Street’s Premier Predictive Data into its Futurum Intelligence Platform™

Futurum Group, a leading technology advisory, research, and intelligence firm, today announced the signing of a definitive agreement to acquire Aptiviti, Inc., the parent company of Enterprise Technology Research (ETR)....
52% of Compute Decision Makers Use Reasoning Models as Primary AI Model Type
May 18, 2026

52% of Compute Decision Makers Use Reasoning Models as Primary AI Model Type

Futurum Research’s 1H 2026 data center semiconductor survey of 824 enterprise decision makers finds 52.3% of model-serving compute now goes to reasoning models, 54.0% describe their AI workload as balanced...
41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%
May 12, 2026

41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%

Futurum’s Keith Kirkpatrick reveals best-of-breed procurement has fallen to 20.7% as 41% of enterprises plan to consolidate app stacks, driven by the data unification demands of enterprise AI....
Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?
May 12, 2026

Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into outcome-based or hybrid pricing models offered by SaaS vendors, and discusses how these models help to align vendors...
AI Platforms Market Hits $109.9B, More Than Tripling by 2030
May 8, 2026

AI Platforms Market Hits $109.9B, More Than Tripling by 2030

Futurum Research’s 1H 2026 AI platforms market forecast finds a $109.9B market on a base-case path to $496.9B by 2030 (35.2% CAGR), with even the bear scenario more than tripling...

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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