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The Context Bottleneck- Where AI Buyers Struggle, the Market Accelerates
September 30, 2026

The Context Bottleneck: Where AI Buyers Struggle, the Market Accelerates

Labeling is the only AI data challenge still rising, up to 40.5%, while the Semantic & Context Layer leads every year of Futurum's DIAI forecast, peaking at 29.0%. Buyers and...

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AI Decision Intelligence The Category That Replaces Legacy Research
July 1, 2026

AI Decision Intelligence: The Category That Replaces Legacy Research

Futurum CEO, Daniel Newman, shares that Futurum Forward is the first platform purpose-built for the AI enterprise cycle. Replacing legacy research, it combines a proprietary data spine with a productized...
The Hard(er) Challenge in Agent Governance Is Authorization
June 26, 2026

The Hard(er) Challenge in Agent Governance Is Authorization

Fernando Montenegro, VP at Futurum, argues that the launch of the Agent Control Standard does not close the agent governance gap, and that "shrinkage," not universal coverage, is the correct...
Operations and Workflow Hits 43.1% CAGR to $92.2B by CY2030 as the Fastest-Growing AI Platforms Use Case
June 25, 2026

Operations and Workflow Hits 43.1% CAGR to $92.2B by CY2030 as the Fastest-Growing AI Platforms Use Case

Nick Patience, VP & AI Practice Lead at Futurum, notes Operations & Workflow leads AI use cases with a 43.1% CAGR, hitting $92.2B by CY2030 as agentic AI drives production...
Buyers Are Trading Up 80% More Likely to Buy AI PCs as Traditional PCs Stall at 47%
June 23, 2026

Buyers Are Trading Up: 80% More Likely to Buy AI PCs as Traditional PCs Stall at 47%

Enterprise buyers are trading up: 80% of IT decision makers are more likely to buy AI PCs than six months ago, versus 47% for traditional PCs, with budgets growing 18.8%,...
GenAI Workflow Benefit Drops 6pts as Docs, Automation, and Code Gains Rise
June 18, 2026

GenAI Workflow Benefit Drops 6pts as Docs, Automation, and Code Gains Rise

Brad Shimmin, VP & Practice Lead of Data Intelligence, Analytics & Infrastructure, reveals GenAI workflow efficiency fell 6.0 points as a perceived benefit, while measurable tasks like documentation (+4.9), automation...
Enterprises Maintain 56% Build-In-House Preference Despite SaaS Strengths
June 17, 2026

Enterprises Maintain 56% Build-In-House Preference Despite SaaS Strengths

Futurum’s Keith Kirkpatrick finds 56% of enterprises still prefer to build in-house, virtually unchanged year-over-year, yet SaaS vendors retain structural advantages in workflows, security, and integrations that internal teams cannot...

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Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

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