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Category (news): Personalization & Optimization

Keith Kirkpatrick

Twilio’s CustomerAI Technology Enables One-to-One Customer Engagement

Technology Pairs LLM and Customer Data to Provide Granular and Complete Customer Profiles
Keith Kirkpatrick

Salesforce Unveils Marketing GPT & Commerce GPT for End-to-End Personalization

Generative AI Tools Improve Productivity and Ability to Create Customized Journeys
Sherril Hanson

Booking a Trip? The Digital Experience Matters

Research from Glassbox Shows That Consumers Lack Patience for Roadblocks and Want Personalization
Sherril Hanson

Personalization and Deep Understanding Need to Be at the Heart of Patient Experience

An Interview with Dr. Adrienne Boissy, Chief Medical Officer of Qualtrics
Keith Kirkpatrick

Developing Enhanced Experiences and Services to Retain Luxury Customers

Brands Courting High-Net Worth and Ultra-High-Net Worth Customers Must Provide Something Extraordinary and Exclusive
Sherril Hanson

Delta Airlines Rolling Out Personalized Digital Experience for Mobile Devices

Delta Sync Brings Together Exclusive Content, Access, and Offers to SkyMiles Members
Keith Kirkpatrick

Data Flexibility Drives Customer Targeting, Insights for The Washington Post

Case Study Provided by CDP Vendor ActionIQ Underscores Value of Partnership and Scalability
Alex Gaw

Airship Launches No-Code App Experience Editor

App Editing Engine Creates App Experiences, Dispensing with Developer Support
Keith Kirkpatrick

Creative Virtual Using Vectorization to Limit ChatGPT Hallucination

Preapproved Content Matched to Prompt Inputs Eliminates Risk of Incorrect Responses
Keith Kirkpatrick

Improving Personalization and Convenience Via Next-Best Action Support

Requirements and Tips for Deploying Effective Recommendations
Keith Kirkpatrick

Navigating to a Better CX Via Inclusive Wayfinding Technology

WayMap Mobile App Provides an Indoor and Outdoor Navigation Solution Without Beacons or Wi-Fi
Customer engagement research
Sherril Hanson

Customer Engagement Can Drive Revenue Growth and Support Financial Goals

Twilio Releases Research on Personalization, Data Privacy and Trust
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