Mobile app experience provider Airship recently unveiled App Experience Editor, a no-code native app editing engine, as part of move to innovate and upgrade the company’s App Experience Platform. The new utility, together with Airship enhancements in email marketing, cross-channel journey orchestration, and intelligent content creation, will enable app teams to create and deploy app experiences and campaigns at will, without having to rely on the support of developers, Airship representatives say.
App Experience Editor offers A/B testing and experimentation, full design control, precise previews, and dark mode support—capabilities that would also allow marketers and mobile product owners to deploy on their own app experiences with full native performance, accessibility, and measurement.
In addition to App Experience Editor, Airship is introducing Stories, which leads users along guided multiscreen walkthroughs, lending a familiar social media feel to any in-app experience, message, or interstitial. And to collect first-party and zero-party data alike while on-boarding and activating app customers, companies can now combine Surveys with Scenes in the journey map.
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Brett Caine, CEO and president of Airship, says the company ison a mission to make life better through improved mobile app experiences. While consumers have high expectations for apps to offer utility and personalized experiences to simplify their lives and save them time, many businesses struggle to provide those benefits because half of an app team is often reliant on the other half, slowing everyone down, he notes.
“We’re changing that dynamic,” Caine declares. “Marketers and product teams can now finally take charge of both app experiences and campaigns to form critical first impressions and substantively grow and sustain value over time. We’re entering a new era of customer experience at the speed of mobile, inside and outside the app.”
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Alex is responsible for writing about trends and changes that are impacting the customer experience market. He had served as Principal Editor at Village Intelligence, a Los Angeles-based consultancy on technology impacting healthcare and healthcare-related industries. Alex was also Associate Director for Content Management at Omdia and Informa Tech, where he produced white papers, executive summaries, market insights, blogs, and other key content assets. His areas of coverage spanned the sectors grouped under the technology vertical, including semiconductors, smart technologies, enterprise & IT, media, displays, mobile, power, healthcare, China research, industrial and IoT, automotive, and transformative technologies.
At IHS Markit, he was Managing Editor of the company’s flagship IHS Quarterly, covering aerospace & defense, economics & country risk, chemicals, oil & gas, and other IHS verticals. He was Principal Editor of analyst output at iSuppli Corp. and Managing Editor of Market Watch, a fortnightly newsletter highlighting significant analyst report findings for pitching to the media. He started his career in writing as an Editor-Reporter for The Associated Press.
