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Company: Treasure Data

Shelly Kramer

It’s Simple: Efficient Businesses Run on Data

In this research brief, done in partnership with Treasure Data, Futurum principal analyst Shelly Kramer analyzes how today’s businesses can capitalize on their data, connect customer experiences across platforms, and bring customers closer to run more efficiently and effectively.
Shelly Kramer

For Many Organizations, Data is Overwhelming — It Doesn’t Have to Be

In this latest research brief, For Many Organizations, Data is Overwhelming— It Doesn’t Have to Be — done in partnership with Treasure Data — Futurum analyst Shelly Kramer explores the challenges that brands face when overwhelmed with consumer data and the opportunities to overcome these new challenges.
Lauren Kirkpatrick

Leveraging the Power of Customer Data Platforms for Precision Marketing to Healthcare Providers

In our latest research brief, Leveraging the Power of Customer Data Platforms for Precision Marketing to Healthcare Providers, done in partnership with Treasure Data, we analyze the current pharmaceutical marketing environment and look at how technology solutions can help organizations tap into the power of data.
Daniel Newman

Treasure Data Releases a Customer Journey Orchestration Solution

Futurum's principal analyst Daniel Newman covers Treasure Data's launch of the Treasure Data Journey Orchestration tool offering insights into how this will help marketers make the most of their customer data.
Shelly Kramer

How Unified Customer Data Can Help Advance Your Contact Center – Futurum Tech Webcast Interview Series

In this Futurum Tech Webcast, Futurum Lead Analyst Shelly Kramer is joined by Treasure Data’s Director of Product Marketing James Riseman to discuss the value Customer Data Platforms (CDPs) can bring to teams outside of sales and marketing as well as Treasure Data’s new offering CDP for Service.
Daniel Newman

Customer Data Platform: The Key for Contact Center Transformations

In our latest white paper Customer Data Platform: The Key for Contact Center Transformations — done in partnership with Treasure Data — we examine the challenges that contact center employees face and how a CDP will further transform contact centers from cost hubs to revenue-generating experience centers that play a critical role in the customer journey.
Shelly Kramer

Treasure Data’s CDP for Service Platform Dedicated to Contact Centers is the Right Solution at the Right Time

Futurum’s lead analyst Shelly Kramer breaks down Treasure Data’s launch of CDP for Service, a new CDP platform designed to empower customer service teams with real-time data and insights needed to deliver personalized customer experiences with insights on why this offering is the right solution at the right time.
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