For Many Organizations, Data is Overwhelming — It Doesn’t Have to Be

The last few years have been turbulent for brands in the consumer goods space. With the pandemic, supply chain issues, geopolitical conflicts, and a looming recession, consumer-facing businesses have faced a host of challenges and issues.  

Most important is the shift in consumer demands. Consumers have more choices and more information available to them about goods and services than ever before. They are interacting with brands, searching for products, seeking out information, and buying when and where it’s convenient for them. As such, brands must have hundreds of touchpoints, such as emails, digital ads, social media, and apps. Brands must be where consumers are, at all times, collecting data and crafting unique messages to drive engagement and ultimately sales. And without the right technology, it can be tough to do. 

In our latest research brief, For Many Organizations, Data is Overwhelming — It Doesn’t Have to Be — done in partnership with Treasure Data — we analyze the challenges that brands face when overwhelmed with consumer data and the opportunities to overcome these new challenges. 

In this report you’ll learn:

  • The current state of customer engagement and the consumer experience
  • Consumer goods data challenges
  • The opportunities for consumer goods companies
  • A look into the Treasure Data platform as well as key customer success stories.

Consumer products brands have faced much change in the past few years and it can feel impossible to know the next best steps to take. We know data can be overwhelming, but with Treasure Data, it doesn’t have to be. If you are interested in learning more about how the Treasure Data CDP solution can help your organization, download your copy of For Many Organizations, Data is Overwhelming — It Doesn’t Have to Be, today.

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Author Information

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”