It’s Simple: Efficient Businesses Run on Data

Without a doubt, customer expectations are at an all-time high. Many brands have experienced a level of disruption in the last few years beyond any other time in recent history, placing the customer experience front and center.  

Today’s businesses are trying to do more with less. With so many interactions and data points to trace between brands and their customers, brands often contend with a number of obstacles when approaching the challenging art of perfecting the customer experience. How can brands efficiently unify their data, gain better insight to the full picture of customer experience, and create lasting trust equity with customers?

From a technology perspective, the answer is simple: invest in the right customer data platform (CDP). 

In our latest research brief, It’s Simple: Efficient Businesses Run on Data — done in partnership with Treasure Data — we analyze what today’s businesses can do to get a stronger hold on their data, connect their customer experiences across platforms, gain valuable insights, and bring customers closer, rather than pushing them away. 

In this report you’ll learn:

  • The current state of customer experience 
  • The challenges with creating a connected customer experience
  • The importance of creating data-driven culture that benefits both brands and customers
  • A look into the Treasure Data Customer Data Cloud as well as key customer success stories.

Running an efficient business while delivering a seamless customer experience is challenging and requires powerful tools to get it right. We know providing a connected experience is a key indicator of success, and with Treasure Data, your business will benefit from gaining improved efficiency and service across the customer experience. If you are interested in learning more about how the Treasure Data Customer Data Cloud solution can help your organization, download your copy of It’s Simple: Efficient Businesses Run on Data, today.

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Author Information

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”