Function-Specific Use Cases to Deliver Robust Business Benefits
The Futurum Group's Keith Kirkpatrick covers Oracle’s announcements of Fusion Cloud Applications’ new generative AI capabilities and discusses the most interesting use cases, potential benefits, and future opportunities for the platform vendor.
Keith Kirkpatrick, Research Director at The Futurum Group, discusses the opportunity for SaaS vendors in the mid-market, covering the differences in the buying criteria and product demands between buying types, and discusses how generative AI may be a game-changer in the market.
Keith Kirkpatrick, Research Director at The Futurum Group, speaks with Kathryn Murphy, Senior VP, Product & Design with Twilio, about CX, personalization, and AI, and how it can also be used to improve customer and employee journeys.
The Futurum Group’s Paul Nashawaty and Keith Kirkpatrick cover the public beta release of Einstein Copilot and discuss how Salesforce has avoided many of the public blunders around generative AI.
Kirk Skaugen, EVP and President at Lenovo ISG, joins us at MWC to shed light on Lenovo's latest Edge AI innovations designed to propel telecommunications forward. Don't miss his insights into what sets Lenovo apart in the AI arena.
Abe Ankumah, Head of SD-WAN & SASE at Broadcom, shares insights on the new VMware VeloCloud SASE, secured by Symantec, and its impact on enabling secure, reliable, and ubiquitous connectivity at the Software-Defined Edge.
Keith Kirkpatrick, Research Director at The Futurum Group, covers the benefits and challenges of using text-to-image tools within the enterprise, and discusses the need for strong and accurate model guardrails to protect against toxicity, bias, and inaccuracies.
New Enhancements Will Help Business Users Interact with Data More Easily, Efficiently, and Securely
Keith Kirkpatrick, Research Director at The Futurum Group, covers SAP’s Datasphere-related announcements, and discusses how these new features and tools will help customers more easily interact with, manage, and derive insights from their data.
Dave McQuarrie, Chief Commercial Officer at HP, joins us to share his insights on leveraging Growth Markets and Growth Segments like SMB, outlining untapped opportunities for partners to drive business growth and market penetration.
Commits to Driving Innovation Around CustomerAI and Embedding Segment CDP Across the Entire Twilio Platform
Keith Kirkpatrick, Research Director at The Futurum Group, covers Twilio’s announcement that it has committed to turning around its Segment business and discusses the reasons why the vendor had little choice but to double down on CDP.
Generative AI Assistant to Drive More Efficiency and Access to Data
Keith Kirkpatrick, Research Director at The Futurum Group, covers Microsoft’s public preview of Copilot for Finance and discusses how the tool will help deliver business benefits quickly and efficiently via generative AI.
