Category: Digital Leadership & CIO

Futurum’s Ron Westfall examines why the Oracle Exadata Cloud X9M debut can enable Oracle to defend and upgrade its vast X9M/X8M customer base through OLTP and Analytics performance and scale advances that maintain existing costs as well as create the differentiation needed to compel rivals such as AWS and Azure to take swift heed of Oracle’s latest cloud database portfolio development and marketing moves.
Futurum’s Daniel Newman explores Amazon’s new offering, Buy with Prime that will expand Prime shopping benefits to other online retailers beyond Amazon.com. Newman offers insight into how this offering will impact retailers and Amazon.
Futurum principal analyst Shelly Kramer provides analysis of Salesforce’s renaming of its Tableau CRM product to Salesforce CRM Analysis and discusses the impact of recently announced features to be rolled out this summer.
Personalization is Key to Meaningful Customer Relationships
Futurum Research senior analyst, Steven Dickens provides his take on the financial history of the mainframe launch cycle. IBM is a different company from when the last mainframe was launched, and the new system that will be announced earlier this month has the opportunity to further drive the company’s growth trajectory in the coming quarters.
Futurum analyst Michael Diamond discusses recent announcements by Amazon Web Services and Google Cloud around the roll out of additional training and certification programs, exploring why these programs are not only good for channel partners looking to transform their business models, they’re smart move for the hyperscalers as well.
In this special episode of the Futurum Tech Webcast — Interview Series, Futurum's Daniel Newman talks with Red Hat's Ian Hood about Edge+Security.
If you’re interested in learning how to improve your edge deployments with security, download your copy of A Deep Dive on Edge+Security today.
Futurum Analyst in Residence Jared Klee analyzes the Coinbase NFT marketplace beta launch, exploring the impact of the launch features, how the company will balance its mixed Web2 and Web3 strategies, and how Coinbase could position its NFT Marketplace for success by positioning it as a poster child for good governance.
IBM kicks off the earnings season with a bang as their focus pays off. Futurum's principal analyst Daniel Newman dives into the recent earnings report and what the company should expect going forward.
Futurum’s principal analyst Shelly Kramer explores Google Cloud’s announcement of the launch of its new Retail Search, a tool designed to help ecommerce retailers address and mitigate cart abandonment and level up on the customer experience front. In combination with Google Cloud’s other retail tools, this is a smart move for Google Cloud as it continues to try and gain traction in the cloud wars.
Qualcomm contributes five key inventions, consisting of mmWave expansion, NR-Light, device enhancements, non-terrestrial networks, and topology expansion, to advance 5G ecosystem adoption of the recently completed 3GGP Release 17 specification. Futurum’s Ron Westfall examines why the five inventions strengthen emerging 5G use cases, such as dedicated private networks, wearables, industrial sensors, video surveillance, global asset tracking, satellite communications, and public safety, and reinforces Qualcomm’s reputation for consistently delivering 5G ecosystem-wide innovation.

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