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Author: Keith Kirkpatrick

Oracle Announces New AI-Powered Features for Fusion Apps
Keith Kirkpatrick

Oracle Announces New AI-Powered Features for Fusion Apps

Capabilities Focus on Helping Customers Execute Tasks and Surface Timely Insights
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Oracle’s Fusion Applications innovations announced at CloudWorld, and discusses the company’s key challenges.
Zoho Announces Revamped Version of Zoho Analytics
Keith Kirkpatrick

Zoho Announces Revamped Version of Zoho Analytics

BI Tool Leverages AI, ML, and Integrations to Help Organizations Surface Insights More Quickly
Keith Kirkpatrick, Research Director with The Futurum Group, discusses Zoho Analytics, its core features and benefits, and how the vendor must pivot its enterprise sales strategy to highlight business ROI.
Adobe’s Q3 2024 Earnings Show Continued Strength Across All Segments
Keith Kirkpatrick

Adobe’s Q3 2024 Earnings Show Continued Strength Across All Segments

Adobe’s Q3 2024 Earnings Reveal Strong Growth Across Its Creative Cloud, Document Cloud, and Experience Cloud Segments, Fueled by AI Innovations, Beating Analyst Expectations and Setting the Stage for Continued Success Amid Rising Competition
Keith Kirkpatrick, Research Director at The Futurum Group, discusses Adobe’s Q3 2024 earnings, analyzing subscription growth across key segments and how AI is shaping the company’s future.
Enterprising Insights: Episode 36 – Enterprise Application Pricing Shifts
Keith Kirkpatrick

Enterprising Insights: Episode 36 – Enterprise Application Pricing Shifts

In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses the shifting pricing models used by SaaS vendors, in response to the growing use of automation and genAI, and the decline in seat license revenue.
Adobe Reinforces Messaging to Content Creators Around GenAI, IP
Keith Kirkpatrick

Adobe Reinforces Messaging to Content Creators Around GenAI, IP

Dedicated Sources of Truth and a Direct Email Address Demonstrate Adobe’s Renewed Commitment to a Core User Base
Keith Kirkpatrick, Research Director with The Futurum Group, discusses Adobe’s message reinforcement around genAI and creator IP rights, and provides his views on why this is an important and necessary step for the company.
NetSuite Announces Significant New Product Innovations
Keith Kirkpatrick

NetSuite Announces Significant New Product Innovations

Capabilities Enable Help Reduce Friction and Deliver Faster Insights
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on NetSuite’s new product features and enhancements made at SuiteWorld, and discusses why these updates are critical for the vendor.
Oracle Q1 FY2025 Results: OCI and AI Drive Growth in Industry-Specific Solutions
Steven Dickens & Keith Kirkpatrick

Oracle Q1 FY2025 Results: OCI and AI Drive Growth in Industry-Specific Solutions

Oracle’s Cloud Infrastructure and AI Advancements Drive Robust Revenue Growth Bolstered by Crucial Industry Verticals Such as Healthcare, Financial Services, and Retail
Steven Dickens, Chief Technology Advisor, and Keith Kirkpatrick, Research Director at The Futurum Group, share insights on Oracle’s Q1 FY2025 earnings, showcasing the rapid growth of Oracle Cloud Infrastructure (OCI) and AI’s impact on cloud revenue.
Leveraging Intelligence to Maximize the Value of CRM Data
Keith Kirkpatrick

Leveraging Intelligence to Maximize the Value of CRM Data

In our latest Research Brief, Leveraging Intelligence to Maximize the Value of CRM Data, completed in partnership with SugarCRM, we discuss how AI can be harnessed to deliver real-world benefits quickly through intelligent summarization and cover how SugarCRM is making this capability within its customer relationship management offering.
Is Value-Added Differentiation on the Horizon for SaaS Vendors
Keith Kirkpatrick

Is Value-Added Differentiation on the Horizon for SaaS Vendors?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Genesys’s new generative AI pricing models, which appear to be a win for its customers, but value-added differentiation may be the next step for SaaS vendors offering generative AI functionality.
Zendesk Announces Outcome-based Pricing Model for AI Agents
Keith Kirkpatrick

Zendesk Announces Outcome-based Pricing Model for AI Agents

Significant Shift in its Pricing Model Focuses on Automated Resolutions to Deliver Value to Customers
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Zendesk’s announcement of outcomes-based pricing for its gen AI-powered agent technology, and discusses the challenges and opportunities for vendors and customers.
Scandit Empower Features Innovation in Retail and Beyond
Keith Kirkpatrick

Scandit Empower Features Innovation in Retail and Beyond

Technology Removes Friction Associated with Moving Data Between Physical and Digital Realms
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Scandit’s Empower 2024 event, and discusses the key commonalities among successful implementations of smart data capture technology.
Salesforce Q2 FY25 Financials Exceed Expectations
Daniel Newman & Keith Kirkpatrick

Salesforce Q2 FY25 Financials Exceed Expectations

AI and Cloud Innovations Leading the Way Forward
The Futurum Group’s Daniel Newman and Keith Kirkpatrick share their insights on Salesforce's Q2 FY25 financial performance, highlighting the company's AI advancements, strong revenue growth, and cloud expansions that drove market-leading results.
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