Epicor’s Agentic AI Stack: Will Vertical AI Finally Deliver on Industry-Specific ROI?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Epicor’s Vertical AI stack delivers measurable ROI through domain-tuned agents that automate manufacturing, distribution, and retail workflows.
Zendesk Bets on Autonomous AI Agents & Outcome Pricing to Upend Service Models

Keith Kirkpatrick, VP & Research Director at Futurum, covers the latest announcements from Relate, Zendesk’s annual conference, and discusses the impact Autonomous Service Workforce and outcome-based pricing may have on the market.
Can Miro’s AI-First Canvas Bridge the Gap Between Individual Productivity and True Enterprise Transformation?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Miro’s AI-First Canvas Bridge bridges the gap between individual productivity gains and organization-wide AI transformation.
Is Qualtrics’ $6.75B Press Ganey Forsta Bet the Healthcare Data Platform Play Others Can’t Match?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Qualtrics’ $6.75B acquisition of Press Ganey consolidates major healthcare datasets, positioning it to lead AI-driven experience management for providers.
RingCentral’s Customer Engagement Bundle for Microsoft Teams Raises the Stakes for Unified Communications

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how RingCentral’s Customer Engagement Bundle for Microsoft Teams redefines unified communications by embedding AI-powered calling, receptionists, an.
Can Canva and Claude for Small Business Kickstart the SMB AI Marketing Revolution?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Canva and Claude’s partnership transforms SMB marketing with AI-powered campaigns, challenging traditional creative agencies and legacy platforms.
Will Zoho Mail’s Client Scripting Redefine Email as a Workflow-First Platform?

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, examines how Zoho Mail’s Client Scripting feature embeds JavaScript automation directly into email workflows, enabling enterprises to automate compliance enf.
Freshworks Bets on AI Agent Studio to Disrupt Legacy ITSM

Keith Kirkpatrick, Vice President & Research Director, Enterprise Software & Di at Futurum, Freshworks’ AI Agent Studio disrupts legacy ITSM vendors with native integrations, no-code deployment, and platform-first ServiceOps positioning.
SAP Bets the Enterprise on Autonomous AI, But Can It Deliver?

Keith Kirkpatrick, VP and Research Director at Futurum covers the news from SAP Sapphire 2026, and discuss the impact of the company’s AI-focused announcements on the market and on ERP customers.
41% of Firms Plan App Consolidation; Best-of-Breed Procurement Falls to 20.7%

Futurum’s Keith Kirkpatrick reveals best-of-breed procurement has fallen to 20.7% as 41% of enterprises plan to consolidate app stacks, driven by the data unification demands of enterprise AI.
Are Outcome-Based and Hybrid AI Pricing Models Rewriting the Vendor Playbook?

Keith Kirkpatrick, VP & Research Director at Futurum, shares his insights into outcome-based or hybrid pricing models offered by SaaS vendors, and discusses how these models help to align vendors and customers.
Microsoft Agent 365 Turns Shadow AI Into a Governed Asset Class

Keith Kirkpatrick, VP & RD, Enterprise Software, and Brad Shimmin, VP & Practice Lead, Data Intelligence and Analytics, examine Microsoft Agent 365’s general availability and analyze how the cross-platform control plane governs AI agents across Microsoft, AWS, and Google Cloud environments.
