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What we do
Business Economic Value
Data & Intelligence
Media Activation & Custom Projects
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Testing, Labs & Validation
What we cover
2025 Research Agenda: Key Topics and Coverage Areas
Futurum Research 2025: Key Issues and Predictions
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The Main Scoop
™
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Author:
Keith Kirkpatrick
March 22, 2022
Keith Kirkpatrick
Industry News
Ditching the Script for Better Telecom Customer Interactions
Removing Data Silos, Serving Relevant Content, Improving Training, and Providing Product Guides Can All Help Customer Service Agents Improve CX
CIO Insights
March 18, 2022
Keith Kirkpatrick
Industry News
Methods for Improving Agent Training
Customers Assessing Their Experiences Still Give the Most Weight to Their Interactions with Human Agents
Enterprise Applications
March 15, 2022
Keith Kirkpatrick
Industry News
Leveraging Blockchain to Improve Customer Confidence in Sharing Personal Data
The Technology Could Grant Customers More Control of Which Companies See Their Data and How
Data Management & Analytics
March 14, 2022
Keith Kirkpatrick
Industry News
Managing Corporate and CX Disinformation
Organizations Need to Have a Plan For Fighting Fake News Before It Impacts CX
Enterprise Applications
March 8, 2022
Keith Kirkpatrick
Industry News
Using Co-Browsing to Improve Customer Experiences
Collaborative Browsing Can Also Boost Sales, but Agents Need to Carefully Follow Rules for Client Consent
Enterprise Applications
March 3, 2022
Keith Kirkpatrick
Industry News
Leveraging Cutting-Edge Digital Communications Channels for CX
Nascent Channels Enable Companies to Expedite Collecting Customer Feedback and Improve Intelligence-Gathering
CIO Insights
March 2, 2022
Keith Kirkpatrick
Industry News
Evaluating Chatbots for Customer Support Applications
Chatbots Are Evolving From Rules-Based Systems to Understanding Language and Intent, Increasing Functionality and Requiring More Assurance of Proper Functioning
Artificial Intelligence Software and Tools
,
Enterprise Applications
February 28, 2022
Keith Kirkpatrick
Industry News
Lucid Motors: Using Immersive Tech to Create Excellent CX
Working with ZeroLight, Automaker Lucid Offers Customers a Cloud-Powered Purchase Journey
CIO Insights
February 22, 2022
Keith Kirkpatrick
Industry News
Essential Contact Center Agent Skills
Personality Traits, Organizational Skills, Communication, and Empathy Are All Essential to Providing World-Class CX
Enterprise Applications
February 16, 2022
Keith Kirkpatrick
Industry News
NAB Case Study: Supporting Interactions Through Digital Messaging
Australian Bank Uses Technology from Khoros to Improve CX
Artificial Intelligence Software and Tools
,
Enterprise Applications
February 2, 2022
Keith Kirkpatrick
Industry News
Managing Surges in CX Inquiry Demand
Spotify’s Handling of the Joe Rogan-Neil Young Controversy Reveals Shortcomings in Automated Customer Support
Enterprise Applications
January 26, 2022
Keith Kirkpatrick
Industry News
Addressing Labor Shortages Through Better Employee Experience
CIO Insights
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