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What we do
Business Economic Value
Data & Intelligence
Media Activation & Custom Projects
Research & Advisory
Testing, Labs & Validation
What we cover
2025 Research Agenda: Key Topics and Coverage Areas
Futurum Research 2025: Key Issues and Predictions
Artificial Intelligence Software and Tools
Artificial Intelligence Devices
Channels and Go-to-Market
CIO Insights
Cybersecurity
Data Management and Analytics
DevOps and Application Development
Enterprise Applications
Semiconductors
News and Insights
The Futurum Network
Insights
Research Reports
Futurum Intelligence
Futurum Labs Research Library
Industry News
Vertical Insights
Technology Insights
Portfolio Companies
Signal65
Six Five Media
Tech Field Day
Techstrong
Visible Impact
Media
The View from Davos 2025
Techstrong Live Stream
Futurum Tech Webcast
The Six Five Webcast
The Main Scoop
™
Making Markets Podcast
Infrastructure Matters
The 5G Factor
DevOps Dialogues
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Marketing: Art & Science
About
Become a Client
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Author:
Keith Kirkpatrick
June 7, 2023
Keith Kirkpatrick
Industry News
Salesforce Unveils Marketing GPT & Commerce GPT for End-to-End Personalization
Generative AI Tools Improve Productivity and Ability to Create Customized Journeys
Artificial Intelligence Software and Tools
,
Channels & Go-to-Market
June 6, 2023
Keith Kirkpatrick
Industry News
FCA’s Consumer Duty Framework: Rules and Standards to Drive Better Customer Experiences
UK Financial Services Regulation Set to Go into Effect on July 31
June 6, 2023
Keith Kirkpatrick
Industry News
Sprinklr AI+ Unifies Its Proprietary AI with Generative AI from OpenAI
Generative AI Tech Deployed Across a Full CX Suite Supports Faster Content Creation, Insights, and Next-Action-Generation
Artificial Intelligence Software and Tools
,
CIO Insights
,
Data Management & Analytics
June 5, 2023
Keith Kirkpatrick
Industry News
Automation Anywhere Launches Generative AI Tools
New Capabilities Permit More Natural Interactions with Applications and Automations Across the Enterprise
Artificial Intelligence Software and Tools
,
Data Management & Analytics
June 5, 2023
Keith Kirkpatrick
Industry News
Customer Care Questions Drive Significant Engagement with Social Media Platforms
Khoros Survey Finds Most Users Are Fine with a Three-Hour Window for Complaint Response, but Faster Response Could be a Competitive Differentiator
Enterprise Applications
June 1, 2023
Keith Kirkpatrick
Industry News
Delta Launches, Then Pauses, Employee Recognition Program After Backlash
Outside Actors Criticize the Program, Accusing the Airline of “Violation of Our Privacy”
CIO Insights
May 31, 2023
Keith Kirkpatrick
Industry News
Frontier Places Last in J.D. Power 2023 North America Airline Satisfaction Survey
But Strong Q1 2023 Earnings and Repeat Business Rate Lessen the Impact of Low Customer Satisfaction Ranking
May 30, 2023
Keith Kirkpatrick
Industry News
Five9 Accelerating Its Push Into the Enterprise Market
CCaaS Provider Targets ROI-Focused Innovations, Balanced Expansion
Enterprise Applications
May 30, 2023
Keith Kirkpatrick
Industry News
Driving Customer Success Through an Open, Transparent Zapier Community
Organizations Can Improve Efficiency and CX by Shifting User Inquiries to a Community-Based Support Platform
Enterprise Applications
May 25, 2023
Keith Kirkpatrick
Industry News
Developing Enhanced Experiences and Services to Retain Luxury Customers
Brands Courting High-Net Worth and Ultra-High-Net Worth Customers Must Provide Something Extraordinary and Exclusive
Channels & Go-to-Market
May 23, 2023
Keith Kirkpatrick
Industry News
Using Contextual Data to Fight Fraud While Improving Customer Experiences
Geolocation, Device Type, Login, and Publicly Available Customer Data Can Help Surface Anomalies and Fraud Around Interactions
Data Management & Analytics
May 23, 2023
Keith Kirkpatrick
Industry News
Call Center Satisfaction Weighs Down Overall Wireless Service Ratings
ACSI Survey Finds That Both Full-Service and Value-Oriented Carriers Face Challenges
CIO Insights
,
Enterprise Applications
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