Keith Kirkpatrick, Research Director at The Futurum Group, discusses the opportunity for SaaS vendors in the mid-market, covering the differences in the buying criteria and product demands between buying types,...
Keith Kirkpatrick, Research Director at The Futurum Group, speaks with Kathryn Murphy, Senior VP, Product & Design with Twilio, about CX, personalization, and AI, and how it can also be...
The Futurum Group’s Paul Nashawaty and Keith Kirkpatrick cover the public beta release of Einstein Copilot and discuss how Salesforce has avoided many of the public blunders around generative AI....
Keith Kirkpatrick, Research Director at The Futurum Group, covers the benefits and challenges of using text-to-image tools within the enterprise, and discusses the need for strong and accurate model guardrails...
Keith Kirkpatrick, Research Director at The Futurum Group, covers SAP’s Datasphere-related announcements, and discusses how these new features and tools will help customers more easily interact with, manage, and derive...
Keith Kirkpatrick, Research Director at The Futurum Group, covers Twilio’s announcement that it has committed to turning around its Segment business and discusses the reasons why the vendor had little...
Keith Kirkpatrick, Research Director at The Futurum Group, covers Microsoft’s public preview of Copilot for Finance and discusses how the tool will help deliver business benefits quickly and efficiently via...
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover Salesforce’s Q4 and FY 2024 earnings and discuss the factors contributing to the company’s strong quarterly performance....
Daniel Newman and Keith Kirkpatrick of The Futurum Group cover Luminar’s Q4 2023 and FY 2023 earnings and discuss the challenges and opportunities that lie ahead for the LiDAR provider....
Keith Kirkpatrick, Research Director at The Futurum Group, covers Google’s challenge with implementing generative AI guardrails and discusses how the company can rebound with a solid, enterprise-grade offering....
Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenge of balancing product demand against providing an excellent CX, and discusses how enterprise software, data, and fees can offer...
Keith Kirkpatrick, Research Director at The Futurum Group, covers the general availability of Tableau Pulse and discusses how it helps address the growing trend of insights for everyone, anywhere, and...
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