Author: Keith Kirkpatrick

Enterprising Insights, Episode 17: Embedding AI into Workflows to Improve Efficiencies
March 21, 2024

Enterprising Insights, Episode 17: Embedding AI into Workflows to Improve Efficiencies

Keith Kirkpatrick, Research Director at The Futurum Group, discusses the use of generative AI to improve efficiency within the flow of work, focusing on apps within the healthcare space....
Adobe Posts Solid Q1 FY 2024 Quarter on $5.18B in Revenue
March 19, 2024

Adobe Posts Solid Q1 FY 2024 Quarter on $5.18B in Revenue

The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover Adobe’s Q1 FY 2024 earnings, which featured strong overall revenue and subscription revenue growth and record use of generative AI tools....
Zendesk to Acquire Service Automation Provider Ultimate
March 18, 2024

Zendesk to Acquire Service Automation Provider Ultimate

Keith Kirkpatrick, Research Director with The Futurum Group, covers Zendesk’s planned acquisition of Service Automation Provider Ultimate and discusses how certain capabilities will help drive more adoption of automated bots....
Google Cloud Announces Generative AI Advances at HIMSS
March 15, 2024

Google Cloud Announces Generative AI Advances at HIMSS

Keith Kirkpatrick, Research Director with The Futurum Group, covers Google’s AI-focused announcements from the HIMSS conference and discusses the most interesting AI use cases, potential benefits, and future opportunities for...
Oracle Fusion Cloud Applications Suite Adds New GenAI Capabilities
March 14, 2024

Oracle Fusion Cloud Applications Suite Adds New GenAI Capabilities

The Futurum Group's Keith Kirkpatrick covers Oracle’s announcements of Fusion Cloud Applications’ new generative AI capabilities and discusses the most interesting use cases, potential benefits, and future opportunities for the...
Enterprising Insights, Episode 16: Mid-Market SaaS Applications
March 14, 2024

Enterprising Insights, Episode 16: Mid-Market SaaS Applications

Keith Kirkpatrick, Research Director at The Futurum Group, discusses the opportunity for SaaS vendors in the mid-market, covering the differences in the buying criteria and product demands between buying types,...
Enterprising Insights: Deploying AI Responsibly to Offer Relevant and Timely Personalization
March 12, 2024

Enterprising Insights: Deploying AI Responsibly to Offer Relevant and Timely Personalization

Keith Kirkpatrick, Research Director at The Futurum Group, speaks with Kathryn Murphy, Senior VP, Product & Design with Twilio, about CX, personalization, and AI, and how it can also be...
Salesforce Announces Public Beta Availability of Einstein Copilot
March 11, 2024

Salesforce Announces Public Beta Availability of Einstein Copilot

The Futurum Group’s Paul Nashawaty and Keith Kirkpatrick cover the public beta release of Einstein Copilot and discuss how Salesforce has avoided many of the public blunders around generative AI....
Enterprising Insight, Episode 15: Text-to-Image Generation for Enterprises
March 8, 2024

Enterprising Insight, Episode 15: Text-to-Image Generation for Enterprises

Keith Kirkpatrick, Research Director at The Futurum Group, covers the benefits and challenges of using text-to-image tools within the enterprise, and discusses the need for strong and accurate model guardrails...
SAP Announces Generative AI Features with Datasphere Platform Upgrade
March 8, 2024

SAP Announces Generative AI Features with Datasphere Platform Upgrade

Keith Kirkpatrick, Research Director at The Futurum Group, covers SAP’s Datasphere-related announcements, and discusses how these new features and tools will help customers more easily interact with, manage, and derive...
Twilio Remains Committed to Segment, Despite External Pressure
March 6, 2024

Twilio Remains Committed to Segment, Despite External Pressure

Keith Kirkpatrick, Research Director at The Futurum Group, covers Twilio’s announcement that it has committed to turning around its Segment business and discusses the reasons why the vendor had little...
Microsoft Releases Public Preview of Copilot for Finance
March 5, 2024

Microsoft Releases Public Preview of Copilot for Finance

Keith Kirkpatrick, Research Director at The Futurum Group, covers Microsoft’s public preview of Copilot for Finance and discusses how the tool will help deliver business benefits quickly and efficiently via...

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.