Leveraging Intelligence to Maximize the Value of CRM Data
In our latest Research Brief, Leveraging Intelligence to Maximize the Value of CRM Data, completed in partnership with SugarCRM, we discuss how AI can be harnessed to deliver real-world benefits quickly through intelligent summarization and cover how SugarCRM is making this capability within its customer relationship management offering.
Is Value-Added Differentiation on the Horizon for SaaS Vendors?
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Genesys’s new generative AI pricing models, which appear to be a win for its customers, but value-added differentiation may be the next step for SaaS vendors offering generative AI functionality.
Zendesk Announces Outcome-based Pricing Model for AI Agents
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Zendesk’s announcement of outcomes-based pricing for its gen AI-powered agent technology, and discusses the challenges and opportunities for vendors and customers.
Scandit Empower Features Innovation in Retail and Beyond
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Scandit’s Empower 2024 event, and discusses the key commonalities among successful implementations of smart data capture technology.
Salesforce Q2 FY25 Financials Exceed Expectations
The Futurum Group’s Daniel Newman and Keith Kirkpatrick share their insights on Salesforce’s Q2 FY25 financial performance, highlighting the company’s AI advancements, strong revenue growth, and cloud expansions that drove market-leading results.
Enterprising Insights: Episode 35 – Fall Conference Season Preview
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses the fall conferences and events he is attending, and provides an overview of the information he hopes to hear from the vendors and customers at each event.
Scandit Expands Shelf Intelligence with MarketLab’s Fixed-Camera Tech
The Futurum Group’s Steven Dickens and Keith Kirkpatrick share their insights on Scandit’s acquisition of MarketLab’s fixed-camera scanning solutions, and discuss the steps retailers should take to ensure privacy issues do not derail its use.
Oracle and King’s College Hospital London to Improve EHR with OCI
Keith Kirkpatrick, Research Director at The Futurum Group, provides insights on Oracle’s partnership with King’s College Hospital London to enhance their EHR system using Oracle Cloud Infrastructure, highlighting the impact on healthcare operations and Oracle’s strategic growth in the sector.
OpenText Axcelerate Integrates AI-Power via Aviator
Keith Kirkpatrick, Research Director at The Futurum Group, dives deep into OpenText’s AI-driven Axcelerate with Aviator, showcasing its potential to revolutionize legal eDiscovery through advanced analytics and automation.
Xerox Chooses RISE with SAP to Transform Enterprise Architecture
The Futurum Group’s Keith Kirkpatrick shares his latest insight and dives into Xerox’s strategic adoption of RISE with SAP, examining how this move will transform the company’s enterprise architecture and enhance its operational efficiency and growth prospects.
WalkMe Spotlights DAP Professionals as Catalysts for AI Transformation
The Futurum Group’s Keith Kirkpatrick highlights the results of WalkMe’s annual DAP Professional Survey, emphasizing the growing influence of DAPs in optimizing digital transformation and AI deployment.
Enterprising Insights: Episode 34 – Earnings Season for Enterprise Applications
In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses recent earnings from OpenText, Twilio, ServiceNow, and Alphabet (Google) and explains how their earnings reflect larger market trends.
