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Author: Keith Kirkpatrick

Tableau Pulse Goes GA, Uses Generative AI to Make Data More Accessible
February 27, 2024

Tableau Pulse Goes GA, Uses Generative AI to Make Data More Accessible

Keith Kirkpatrick, Research Director at The Futurum Group, covers the general availability of Tableau Pulse and discusses how it helps address the growing trend of insights for everyone, anywhere, and...
Ensuring Generative AI-Driven Image Generation Is Enterprise-Grade
February 27, 2024

Ensuring Generative AI-Driven Image Generation Is Enterprise-Grade

Keith Kirkpatrick, Research Director at The Futurum Group, covers the challenges with text-to-image generative AI tools and discusses the steps industry participants are taking in response....
Salesforce Targets SMBs with Marketing Cloud Growth Edition
February 26, 2024

Salesforce Targets SMBs with Marketing Cloud Growth Edition

Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Marketing Cloud Edition, which helps SMB marketers leverage relevant customer data and AI....
Enterprising Insights: Episode 13 – Field Service Applications
February 23, 2024

Enterprising Insights: Episode 13 – Field Service Applications

Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses the common challenges faced by field service workers, provides an overview of the market for field service applications, and...
WalkMe Q4 2023: The Company Reaches a Record Profitability Milestone
February 22, 2024

WalkMe Q4 2023: The Company Reaches a Record Profitability Milestone

The Futurum Group’s Daniel Newman, Sherril Hanson, and Keith Kirkpatrick of The Futurum Group cover WalkMe’s Q4 2023 earnings. The company rounded out a transformational 2023 with strong results, continued...
February 21, 2024

Adobe Embeds Generative AI Into Acrobat

Keith Kirkpatrick, Research Directors with The Futurum Group, covers Adobe’s announcement of Acrobat AI Assistant, and discusses how the company will leverage the ubiquity of the PDF format to drive...
Market Insight Report: Retail-Focused Enterprise Applications
February 21, 2024

Market Insight Report: Retail-Focused Enterprise Applications

Our latest report, Market Insight Report: Retail-Focused Enterprise Applications, identifies and analyzes the key trends impacting enterprise-grade retail industry-focused applications, reviews the key functions and features that are being integrated...
Companies Lose Money, Employees Lose Time Without Digital Adoption
February 20, 2024

Companies Lose Money, Employees Lose Time Without Digital Adoption

Keith Kirkpatrick and Sherril Hanson at The Futurum Group dig into WalkMe’s State of Digital Adoption Report, which indicates continued challenges in harnessing companies’ technologies, and increased awareness and investment...
Salesforce’s Slack AI Becomes the Latest Generative AI Assistant
February 16, 2024

Salesforce’s Slack AI Becomes the Latest Generative AI Assistant

Mark Beccue and Keith Kirkpatrick, Research Directors at The Futurum Group, discuss Salesforce’s Slack AI becoming the latest generative AI assistant....
Genpact and ServiceNow to Offer Source-to-Pay Applications
February 16, 2024

Genpact and ServiceNow to Offer Source-to-Pay Applications

Keith Kirkpatrick, Research Director with The Futurum Group, covers Genpact and ServiceNow’s Source-to-Pay application and discusses why this deal may be a blueprint for others to follow in the enterprise...
Enterprising Insights: Episode 12 – Zoho Day 2024 Recap
February 15, 2024

Enterprising Insights: Episode 12 – Zoho Day 2024 Recap

Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, provides a recap of Zoho Day 2024, the SaaS company’s analyst meeting, discussing key highlights and key takeaways from the...
Zendesk Reveals Improvements to Tymedesk Workforce Management Solution
February 14, 2024

Zendesk Reveals Improvements to Tymedesk Workforce Management Solution

Keith Kirkpatrick and Sherril Hanson of The Futurum Group cover Tymeshift’s latest product enhancements and discuss how they should help Zendesk meet the needs of larger customers....

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