Keith Kirkpatrick, Research Director with The Futurum Group, covers Salesforce’s Consumer Goods Cloud enhancements, including the integration with Data Cloud, and discusses how AI can be used to scale efforts...
In this episode of Enterprising Insights, The Futurum Group Enterprise Applications Research Director Keith Kirkpatrick is joined by Robert Kramer, VP and Principal Analyst, Moor Insights & Strategy, to discuss...
Keith Kirkpatrick, Research Director with The Futurum Group, covers Pegasystems’ new genAI-based application planning tool, Blueprint, and discusses the forthcoming capability that will further enhance its value....
Matt Healy, Director of Product Marketing at Pega, joins Keith Kirkpatrick to share his insights on Pega's AI vision and the revolutionary Blueprint technology's role in transforming application development....
Tara DeZao, Director of Product Marketing at Pega, joins Keith Kirkpatrick to share her insights on the transformative impact of Generative AI in marketing. Delving into ethical data practices and...
Keith Kirkpatrick and Daniel Newman with The Futurum Group, cover Adobe’s Q2 FY2024 earnings, and the products, segments, and approaches that have propelled the company to a record quarterly revenue...
Keith Kirkpatrick, Research Director with The Futurum Group, covers PegaWorld 2024 and discusses the key insights and news to come out of the company’s user conference....
In this episode of Enterprising Insights, host Keith Kirkpatrick discusses recent contact center product announcements, focusing specifically on news from Microsoft Dynamics 365 Contact Center and Cisco’s Webex Contact Center....
In this research brief, How Automated Batch Release Management Can Transform the Pharmaceutical and MedTech Industries and Enhance Patient Care-- done in partnership with SAP-- we address the challenges faced...
Keith Kirkpatrick, Research Director with The Futurum Group, covers Adobe’s general availability release of Adobe Experience Platform AI Assistant, and discusses the strategy Adobe needs to take around AI safety...
Keith Kirkpatrick, Research Director with The Futurum Group, covers Salesforce’s new asset-management enhancements, and discusses how these tools are integral to the company’s success in the competitive manufacturing and industrial...
Keith Kirkpatrick, Research Director with The Futurum Group, covers Cisco’s new CCaaS enhancements that are powered by AI, and are designed to improve both agent and customer experiences....
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