Author: Keith Kirkpatrick

Enterprising Insights, Episode 28 - Leverage Data to Enable ROI from AI
June 20, 2024

Enterprising Insights, Episode 28 – Leverage Data to Enable ROI from AI

In this episode of Enterprising Insights, The Futurum Group Enterprise Applications Research Director Keith Kirkpatrick is joined by Robert Kramer, VP and Principal Analyst, Moor Insights & Strategy, to discuss...
Pegasystems’ ‘Blueprint’ for Fast-Tracking App and Workflow Dev
June 18, 2024

Pegasystems’ ‘Blueprint’ for Fast-Tracking App and Workflow Dev

Keith Kirkpatrick, Research Director with The Futurum Group, covers Pegasystems’ new genAI-based application planning tool, Blueprint, and discusses the forthcoming capability that will further enhance its value....
Pega's Vision for AI and How Blueprint is Changing the World of Application Development - Six Five On the Road
June 17, 2024

Pega’s Vision for AI and How Blueprint is Changing the World of Application Development – Six Five On the Road

Matt Healy, Director of Product Marketing at Pega, joins Keith Kirkpatrick to share his insights on Pega's AI vision and the revolutionary Blueprint technology's role in transforming application development....
Navigating the Future GenAI's Impact on Marketing, Ethics, and Data Strategies - Six Five On the Road
June 17, 2024

Navigating the Future: GenAI’s Impact on Marketing, Ethics, and Data Strategies – Six Five On the Road

Tara DeZao, Director of Product Marketing at Pega, joins Keith Kirkpatrick to share her insights on the transformative impact of Generative AI in marketing. Delving into ethical data practices and...
Adobe Beats Q2 FY2024 Estimates, Driven By Strong Demand for AI
June 14, 2024

Adobe Beats Q2 FY2024 Estimates, Driven By Strong Demand for AI

Keith Kirkpatrick and Daniel Newman with The Futurum Group, cover Adobe’s Q2 FY2024 earnings, and the products, segments, and approaches that have propelled the company to a record quarterly revenue...
PegaWorld iNspire Focuses on Enabling the Autonomous Enterprise
June 14, 2024

PegaWorld iNspire Focuses on Enabling the Autonomous Enterprise

Keith Kirkpatrick, Research Director with The Futurum Group, covers PegaWorld 2024 and discusses the key insights and news to come out of the company’s user conference....
Enterprising Insights, Episode 27 - Contact Center New Product News
June 14, 2024

Enterprising Insights, Episode 27 – Contact Center New Product News

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses recent contact center product announcements, focusing specifically on news from Microsoft Dynamics 365 Contact Center and Cisco’s Webex Contact Center....
How Automated Batch Release Management Can Transform the Pharmaceutical and MedTech Industries and Enhance Patient Care
June 13, 2024

How Automated Batch Release Management Can Transform the Pharmaceutical and MedTech Industries and Enhance Patient Care

In this research brief, How Automated Batch Release Management Can Transform the Pharmaceutical and MedTech Industries and Enhance Patient Care-- done in partnership with SAP-- we address the challenges faced...
Discover Adobe Experience Platform AI Assistant
June 11, 2024

Adobe Experience Platform AI Assistant Is Generally Available

Keith Kirkpatrick, Research Director with The Futurum Group, covers Adobe’s general availability release of Adobe Experience Platform AI Assistant, and discusses the strategy Adobe needs to take around AI safety...
Salesforce Announces Asset Management Tools Powered by Analytics AI
June 10, 2024

Salesforce Announces Asset Management Tools Powered by Analytics AI

Keith Kirkpatrick, Research Director with The Futurum Group, covers Salesforce’s new asset-management enhancements, and discusses how these tools are integral to the company’s success in the competitive manufacturing and industrial...
Cisco Announces AI Enhancements to Webex Contact Center
June 10, 2024

Cisco Announces AI Enhancements to Webex Contact Center

Keith Kirkpatrick, Research Director with The Futurum Group, covers Cisco’s new CCaaS enhancements that are powered by AI, and are designed to improve both agent and customer experiences....

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