Author: Keith Kirkpatrick

CSP’s Services Division Brings Together Multiple Partners and Technologies to Support New Customer Journeys and Shopping Experiences
Keith Kirkpatrick, Research Director at The Futurum Group, covers Amdocs’ launch of a telco-focused retail store, highlighting how existing, non-invasive tracking technology can be used to create seamless and friction-free autonomous experiences.
Use of Analytics-Based and Generative AI May Help SMB and Mid-Market Companies Retain Employees
Keith Kirkpatrick, Research Director at The Futurum Group, covers the infusion of Copilot features into Microsoft Dynamics 365 Business Central, the company’s SMB- and mid-market-focused platform.
New Quantum Computing Hardware Announcements, Qiskit Feature Enhancements, and Extended Quantum Roadmap Helping to Advance the Era of Quantum Utility
Keith Kirkpatrick, Research Director at The Futurum Group, covers IBM’s quantum computing announcements, including the Heron quantum processor, IBM System Two, the release of Qiskit 1.0 and Qiskit Patterns, and a 10-year quantum roadmap.
In our latest Research Brief, Delivering Personalized Outreach via Dynamics 365 Customer Insights, completed in partnership with Microsoft, The Futurum Group covers demand drivers for greater personalization and discusses the ways in which organizations must engage with customers to create personalized, curated journeys that meet their needs and exceed their expectations.
In our latest Research Brief, Enhancing Sales and Service Efficiency via Microsoft Sales Copilot, completed in partnership with Microsoft, The Futurum Group discusses Microsoft Sales Copilot, designed to allow the automated generation of content, the surfacing of insights, and the creation of recommended actions, all without switching applications or interrupting a typical workflow.
This study seeks to uncover the current state, vendor & product preferences (e.g., NPS/sentiment/brand satisfaction), and near-term (12 months) buying plans for Artificial Intelligence (AI) within the Enterprise. There are 159 vendors rated by our decision maker panel in this survey. This survey was conducted in Q4 2023 and will be updated every six months (next publication targeted for Q3 2024). Assumptions: Enterprises are either outsourcing AI or they are building in-house capabilities and expertise. Method: Online Survey. Timeframe: October 2024 was fielded in Q4 2023 between the week of September 25th and October 2nd, 2023. Line of Questioning (LOQ): Created and vetted by two expert Futurum Group AI analysts and a survey specialist. Responses: Reviewed and qualified by two expert Futurum Group AI analysts and a survey specialist. N = 1,009 (sample size). Geography – United States, Canada, United Kingdom, Germany, France (translated for local language and spend offered in local currency – USD, GBP, EURO).
Quarterly Performance Up 11% YoY, Driven by Large Deals, Data Cloud Growth
Daniel Newman, CEO and Chief Analyst at The Futurum Group, and Keith Kirkpatrick, Research Director at The Futurum Group, cover Salesforce’s Q3 2024 earnings, and discuss the factors contributing to the company’s strong quarterly performance.
ServiceNow and AWS Agreement Enables ServiceNow’s Solutions to be Available in the AWS Marketplace
Keith Kirkpatrick, Research Director at The Futurum Group, covers the agreement between ServiceNow and AWS to collaborate on domain-specific generative AI solutions and make ServiceNow’s offerings available in the AWS marketplace.
In this episode of the Futurum Tech Webcast, Serrala’s Rob Jackson, Principal Solutions Architect, and Jason Boyer, Corestone Customer Success Officer, discuss best practices and steps for preparing for and migrating their data to SAP’s S/4HANA.
Centric sales manager Philipp Robbes discusses the changing nature of HR departments and processes, the need for digitizing HR document processes, and outlines how Centric’s solutions can augment platforms such SAP SuccessFactors.
AI-Powered Technology to Provide More Control Over Audio Quality in Recorded Videos
Keith Kirkpatrick, Research Director at The Futurum Group, covers Adobe’s Project Sound Lift, a new technology in preview that provides more granular control over sound sources within recorded videos.
In our latest Research Brief, Acknowledging the Impact of Agent Experience on Customer Experience, completed in partnership with Local Measure, we discuss the drivers of agent frustration and burnout, the benefits of implementation new technology such as AI to better support agents and enable greater automation, and the advantages provided by the use of a modern, cloud-based contact center solution that can integrate and activate technology that creates better experiences and outcomes for both agents and customers.

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