Author: Keith Kirkpatrick

In our latest Research Brief, Leveraging Intelligence to Maximize the Value of CRM Data, completed in partnership with SugarCRM, we discuss how AI can be harnessed to deliver real-world benefits quickly through intelligent summarization and cover how SugarCRM is making this capability within its customer relationship management offering.
Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Genesys’s new generative AI pricing models, which appear to be a win for its customers, but value-added differentiation may be the next step for SaaS vendors offering generative AI functionality.
Significant Shift in its Pricing Model Focuses on Automated Resolutions to Deliver Value to Customers
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Zendesk’s announcement of outcomes-based pricing for its gen AI-powered agent technology, and discusses the challenges and opportunities for vendors and customers.
Technology Removes Friction Associated with Moving Data Between Physical and Digital Realms
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Scandit’s Empower 2024 event, and discusses the key commonalities among successful implementations of smart data capture technology.
AI and Cloud Innovations Leading the Way Forward
The Futurum Group’s Daniel Newman and Keith Kirkpatrick share their insights on Salesforce's Q2 FY25 financial performance, highlighting the company's AI advancements, strong revenue growth, and cloud expansions that drove market-leading results.
In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses the fall conferences and events he is attending, and provides an overview of the information he hopes to hear from the vendors and customers at each event.
New Fixed-Camera Shelf Scanning Could Boost Store Efficiency, But It Is Crucial To Address Customer Privacy Concerns
The Futurum Group’s Steven Dickens and Keith Kirkpatrick share their insights on Scandit’s acquisition of MarketLab’s fixed-camera scanning solutions, and discuss the steps retailers should take to ensure privacy issues do not derail its use.
Focus on Driving Better Patient Care and Operational Efficiency Through Modern Infrastructure
Keith Kirkpatrick, Research Director at The Futurum Group, provides insights on Oracle’s partnership with King’s College Hospital London to enhance their EHR system using Oracle Cloud Infrastructure, highlighting the impact on healthcare operations and Oracle’s strategic growth in the sector.
New Capabilities Aid Legal Teams with eDiscovery, Document Review, Analysis, and Litigation Strategies
Keith Kirkpatrick, Research Director at The Futurum Group, dives deep into OpenText's AI-driven Axcelerate with Aviator, showcasing its potential to revolutionize legal eDiscovery through advanced analytics and automation.
Decision Is Part of a Broader Organizational Transformation Journey
The Futurum Group’s Keith Kirkpatrick shares his latest insight and dives into Xerox’s strategic adoption of RISE with SAP, examining how this move will transform the company’s enterprise architecture and enhance its operational efficiency and growth prospects.
Annual Survey of Digital Adoption Professionals Highlights a Variety of AI-Powered Applications
The Futurum Group’s Keith Kirkpatrick highlights the results of WalkMe’s annual DAP Professional Survey, emphasizing the growing influence of DAPs in optimizing digital transformation and AI deployment.
In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses recent earnings from OpenText, Twilio, ServiceNow, and Alphabet (Google) and explains how their earnings reflect larger market trends.

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