Who Will Win the Agent Orchestration Layer Battle?

Keith Kirkpatrick, VP and Research Director at Futurum, shares his insights on the battle to control the agent orchestration layer, and discusses the key aspects that concern enterprise buyers as the shift to agent-centric workflows continues.

ServiceNow Embeds AI Across Platform. How Far Can This Model Scale?

Keith Kirkpatrick, Research Director at Futurum, examines ServiceNow AI platform strategy, including Context Engine and developer tools, and highlights trade-offs around control, cost visibility, and enterprise dependence.

Oracle’s Fusion Agentic Apps: Can Platform-First AI Finally Deliver Enterprise ROI?

Oracle launches Fusion Agentic Applications with autonomous AI agents in enterprise platforms. Research shows 38.8% of enterprise buyers now expect GenAI delivery via agents, signaling a fundamental shift in how organizations measure AI ROI.

42.9% of Buyers Prefer Consumption Pricing for GenAI; Reject It for Core SaaS

Futurum’s Keith Kirkpatrick finds enterprise buyers prefer consumption-based pricing for GenAI at 42.9%, while rejecting it for core software, a pricing bifurcation reshaping vendor strategy among 830 IT decision-makers.

Canva Doubles Down on AI and Martech to Bolster its Creative OS

Keith Kirkpatrick, VP and Research Director at Futurum, covers Canva’s Simtheory and Ortto acquisitions, and discusses the impact on Canva and its competitors in the highly competitive enterprise content creation and activation market.

Slack Expands Slackbot for Enterprise Work; Can It Simplify Execution?

Keith Kirkpatrick, VP and Research Director at Futurum, examines Salesforce’s Slackbot enterprise update, expanding Slack into a unified work interface with AI skills, CRM, and orchestration capabilities.

Can Zoho WorkDrive 6.0 Crack Enterprise Content Management’s AI Problem?

Keith Kirkpatrick, VP & Research Director at Futurum, covers Zoho’s latest enhancements to content management within WorkDrive 6.0, and discusses what the company needs to do to ensure it is considered by enterprise buyers.

From Pipeline to Financial Impact: The Business Economic Value of SAP Sales Cloud

In our latest BEV Report, From Pipeline to Financial Impact: The Business Economic Value of SAP Sales Cloud, completed in partnership with SAP, Futurum Research examines how SAP Sales Cloud helps enterprises strengthen revenue execution, improve predictability, and align sales activity more closely with financial outcomes.

Will MS Copilot Cowork Enable Real Enterprise AI Collaboration?

Keith Kirkpatrick, VP & Research Director at Futurum, discusses Microsoft’s Copilot Cowork in Frontier, and discusses the steps Microsoft will need to take to enable enterprise-grade usage by customers.

Is Workflow AI Now Native After Microsoft Embeds Copilot in Power Platform?

Keith Kirkpatrick, Research Director at Futurum, examines Microsoft Copilot integration within Power Platform and how agentic workflows and process mining reshape enterprise application execution and decision-making.

Oracle Positions AI Database 26ai to Lead $1.2 Trillion Market by Bridging the Agentic Reasoning Gap

Brad Shimmin and Keith Kirkpatrick of Futurum explore Oracle’s pivot to agentic plumbing. Oracle is embedding autonomous reasoning directly into Oracle AI Database 26ai to solve the enterprise data latency and security crisis.

Can Qualtrics Help Customers Move From Listening to Insights to Driving Action?

Keith Kirkpatrick, VP & Research Director at Futurum, covers the key announcements from X4, Qualtric’s annual conference, and discusses the implications for the company, its competitors, and the overall CX vendor landscape.