Zoom to Acquire Workvivo

Acquisition Will Enhance Zoom Platform with Deeper EX Capabilities

Zoom has announced it will be acquiring employee experience platform provider Workvivo.

Workvivo is a comprehensive platform, including technologies that touch on many of the most important contributors to employee experience (EX): communication, connection/social, culture, engagement, insights, and recognition. The company has reported triple-digit growth in the last three years and its customers include brands such as Liberty Mutual, Lululemon, Ryanair, Madison Square Garden, and Wynn Resorts.

Source: Workvivo

“We are excited to welcome the Workvivo team to Zoom. The power of Workvivo employee experience platform, with its robust communications and engagement offering combined with Zoom’s all-in-one collaboration platform, allows organizations to fully unlock the potential of their employees and evolve their company culture in a hybrid world,” says Kelly Steckelberg, chief financial officer at Zoom. “Workvivo has set the standard for employee communications, helping businesses reach and engage millions of employees worldwide. Workvivo prioritizes ease-of-use and simplicity of design, offering the best user experience which is a perfect match to Zoom’s DNA.”

“Zoom’s rapid pace of innovation and the persistent dedication to building products with a human-first mindset is why we are most excited about joining the team,” says John Goulding, CEO and co-founder at Workvivo. “Our platform replaces outdated, clunky, internal communications tools with a vibrant, familiar social experience, and has a proven history of unparalleled levels of adoption. With Zoom, we can build great things together, make teamwork more meaningful, and extend collaboration beyond knowledge workers, allowing us to reach employees who have historically felt disconnected from the company.”

Workvivo’s founders, Goulding and Joe Lennon, as well as the entire Workvivo team, will be remaining with Zoom. Following the close of the transaction, expected in the first quarter of fiscal year 2024, Zoom will be incorporating Workvivo’s capabilities into its platform. Terms of the transaction were not disclosed.

This move demonstrates the industry’s growing acceptance that EX is foundational to any customer experience and the acknowledgment that all types of workers, particularly remote, hybrid, and distributed workforces, such as frontline workers, need ongoing connection and support.

Related article: 4 Strategies to Build Employee Connection for Positive EX and Retention

Author Information

As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.

Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.

Latest Insights:
Agentic Work Platform
September 25, 2026
Article
Article

Microsoft Copilot Becomes an Agentic Work Platform

Microsoft's redesigned Copilot launches as an agentic work platform with Home, Code, and Autopilot layers, targeting enterprise productivity and knowledge management priorities with dual pricing and AI spend controls....
Project Suncatcher
September 25, 2026
Article
Article

Project Suncatcher Prepares to Launch TPUs. Is Google Ahead in the Orbital AI Race?

Brendan Burke, Research Director at Futurum, examines Google's Project Suncatcher launch and whether orbital data centers can reach cost parity with terrestrial AI infrastructure by the mid-2030s....
SAP Links AI Agents to Business Processes and Oversight
September 24, 2026
Article
Article

SAP Links AI Agents to Business Processes and Oversight

Keith Kirkpatrick, Research Director at Futurum, shares insights on SAP’s tools for governing AI agents, supporting employee adoption, and measuring business outcomes....
Marvell’s 2nm Optics Target AI Scale-Up Beyond the Rack
September 24, 2026
Article
Article

Marvell’s 2nm Optics Target AI Scale-Up Beyond the Rack

Brendan Burke, Research Director at The Futurum Group, positions Marvell’s 2nm optics against the scale-up needs defined at AI Infra Summit and rival moves from Coherent and Broadcom....
Latest Research:
Where AI Delivers Real ROI: AI-First Integration and Orchestration
September 24, 2026

Where AI Delivers Real ROI: AI-First Integration and Orchestration

In our latest thought leadership report, Where AI Delivers Real ROI: How AI-First Integration and Orchestration Transform Workflows, completed in partnership with IBM, Futurum Research examines why AI delivers the...
From Pilots to Production: Why Agentic AI Runs Through the Ecosystem
September 22, 2026
Research
Research

From Pilots to Production: Why Agentic AI Runs Through the Ecosystem

In its latest report, From Pilots to Production: Why Agentic Transformation Runs Through the Ecosystem, published in partnership with Google Cloud, Futurum Research examines why enterprise AI spending keeps climbing...

Book a Demo

Welcome

The vision behind everything in Futurum’s Custom Research practice is this: research should show you what is happening, what comes next, and what to do about it. It should be personal to each audience, easy for people to grasp, and structured so LLMs can reason over it accurately. And it should be fast and turnkey; you want answers now, not another project to carry for quarters.

Whether you are defining business, channel, or go-to-market strategy; evaluating vendors or justifying ROI; or commissioning research to fill an emerging market need, we have your back, with a program that answers your questions with the objectivity and credibility to drive real decisions.

To do it, we bring unmatched data to bear: Futurum research, surveys, and market projections; validated market feeds; ETR’s 15 years of insight from 10,000 technology decision-makers; G2’s buyer and user data; and what our analysts hear every day. Add leading primary collection, from AI-moderated voice interviews to surveys and analyst-led interviews, all turnkey, and every project comes out credible, nuanced, and actionable.

And we don’t just drop the results in your lap. For internal work, we provide analyst-led sessions, interactive dashboards, and a range of formats. For market-facing work, Futurum delivers turnkey activation and amplification that actually gets seen, by people and by LLMs, through our media and share of voice. This is research that moves decisions and markets.

We will meet you wherever you are, from a fast-turn brief to a multi-year program, and shape the work to your goals, timeline, and budget. The right program for your moment.

If any of this is useful, I would love to talk.

Benjamin Brown, VP Custom Research, Futurum Research

Benjamin Brown

VP, Custom Research · The Futurum Group

Newsletter Sign-up Form

Get important insights straight to your inbox, receive first looks at eBooks, exclusive event invitations, custom content, and more. We promise not to spam you or sell your name to anyone. You can always unsubscribe at any time.

All fields are required






Thank you, we received your request, a member of our team will be in contact with you.