SALT LAKE CITY–(BUSINESS WIRE)–ImmunoTek Bio Centers, an emerging biotech company, partners with InMoment®, the leading provider of Experience Improvement (XI)™, to launch its first customer experience program.
ImmunoTek Bio Centers is committed to the safe collection and procurement of human blood plasma from the public to beat the expected strain on global blood plasma supply. The biotech company’s mission is to enhance the lives of their employees, donors, and patients through the expert collection of plasma.
Partnering with InMoment, ImmunoTek Bio Centers has launched its first-ever donor feedback program. The program includes email, web and SMS surveys for both new donors and returning donors. Using InMoment’s XI case management technology and advanced text analytics, ImmunoTek Bio Centers will have a better understanding of their donors’ experience. This intelligence gathered will inform actions the biotech company takes to increase awareness and traffic to donor centers and improve the experience of donating plasma for their donors overall.
“Recently surpassing our 50th center milestone, the new donor feedback program will enable us to better listen to our donors and quickly respond to their needs as our growth continues,” Sandy Santo, Director of Marketing of ImmunoTek Bio Centers.
About InMoment
Improving experiences is why InMoment exists. Our mission is to help our clients improve experiences at the intersection of value—where customer, employee, and business needs come together. The heart of what we do is connect our clients with what matters most through a unique combination of data, technology, and human expertise. With our hyper-modern technology platform, decades of domain authority, and global teams of experts, we uniquely deliver a focus on Experience Improvement (XI) to help our clients own the moments that matter. Take a moment and learn more at inmoment.com
Contacts
Alix Peterson, InMoment, apeterson@inmoment.com
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
