BOSTON, Dec. 9, 2021 /PRNewswire-PRWeb/ — CustomerGauge, creator of the Account Experience™ category and SaaS solution helping maximize account retention and growth for B2B companies, today announced they were added as a leading B2B niche player in the Gartner VoC Magic Quadrant for 2021. This is the second year in a row CustomerGauge has been awarded this honor.
Gartner Inc., the world’s leading research and advisory company, published its 2021 Magic Quadrant for Voice of Customer and profiled 14 of the most advanced vendors in the space. The selection was based on three main product and capability categories: Data collection, Analysis & Insights, and Action.
CustomerGauge created the Account Experience category to enable B2B companies with complex distribution and account structures to focus on sales-generating functions to improve the account experience. It helps enable frontline staff, customer success managers, relationship and account managers to monetize their Net Promoter Score (NPS) programs with real-time feedback and prescriptive playbooks to maximize the revenue of programs.
The CustomerGauge Account Experience software is ideal for industries like Consumer Packaged Goods (CPG), Telecommunications, Manufacturing, and Technology—their clients include AB InBev, Heineken, Coca-Cola HBC, SugarCRM, DHL Supply Chain, H&R Block, Electrolux, Sure, Bisnode, SuperOffice, and many more.
Gartner reports ‘CustomerGauge focuses on the monetization and ROI of CX programs, particularly those run by companies aiming to improve their NPS. It succeeds in improving customer retention, reducing churn and running advocacy programs, and provides evidence of the resultant financial benefit.’
“We are on a mission to completely transform the way traditional B2B industries are interacting with their value chain from top to bottom with account and customer feedback,” says Adam Dorrell, CEO & Co-Founder of CustomerGauge. “Our clients in CPG, Manufacturing, telecom, and tech have already experienced the revenue impact our B2B-specific Account Experience solution can have on their bottom line and it’s great to see Gartner once again validating us as a leading player focused on B2B in their year’s Magic Quadrant for VoC.”
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About CustomerGauge
Built from the ground up to cater to the more complex B2B business environment, the CustomerGauge Account Experience™ solution excels at collecting feedback via NPS® and signals at the account-level, distributing this information in real-time to front-line employees so businesses can proactively retain and grow accounts faster. Account Experience also takes the guesswork out of the experience ROI equation by linking all account metrics and NPS directly to revenue, in turn, maximizing buy-in from the c-suite ensuring long-term program success and cultural transformation.
*Account Experience is a trademark of CustomerGauge. Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.
Ian Luck, CustomerGauge, 5183351131, ian.luck@cusstomergauge.com
Author Information
As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
