Cactus Communications (CACTUS), a technology company accelerating scientific advancement, has been recognized in three categories at the International Customer Experience Awards (ICXA) and the CX Asia Excellence Awards. The awards ceremonies were held online on November 18th and 23rd 2021, with more than 250 participating companies and were hosted by Awards International Pvt Ltd, United Kingdom as well as IQPC’s CX Network, Singapore.
Cactus Communications won the Bronze Award for ‘Best Brand Experience’ by showcasing the pro bono services provided to customers amidst the pandemic; Silver Award for ‘Best Customer-Centric Culture’, recognizing Infiniti – CACTUS’ innovation program for employees and customers and ‘Customer for Life’, a unique initiative promoting customer-centricity. Additionally, Rubina Parkar, Vice President of Customer Experience & Quality, Cactus Communications, won the Gold Award as ‘Best CX Personality’ for spearheading several CX projects over FY 19-21 which have seen tremendous impact on the customer side.
“These awards represent CACTUS’ focus on striving for the right customer-centric culture and value, even while working remotely. It is a great win, and I would like to congratulate every employee who ensure continuity in customer service and also thank our customers around the world who help us serve humanity through research and publication,” commented Vikas Narang, Chief Operating Officer and Head, Editage.
The International Customer Experience Awards (ICXA) is one of the world’s leading Customer Experience Awards. The Awards International introduced the ICXA to recognize the remarkable work done by professionals through CX transformation. Similarly, the CX Asia Excellence Awards honours the highest level of achievement and contribution in the field of Customer Experience.
Since its inception in 2002, CACTUS has pioneered in the field of research and publishing by making science accessible globally through innovation and technology. The organisation currently has a presence in over 190 countries and works directly with over 6,00,000 clients across 1300+ research categories. CACTUS invariably ensures that its workforce imbibes customer focus and its commitment towards customers. These awards serve as testimony to the company’s first guiding principle, ‘Make your customer succeed; set no limits to what you can do.’
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As a detail-oriented researcher, Sherril is expert at discovering, gathering and compiling industry and market data to create clear, actionable market and competitive intelligence. With deep experience in market analysis and segmentation she is a consummate collaborator with strong communication skills adept at supporting and forming relationships with cross-functional teams in all levels of organizations.
She brings more than 20 years of experience in technology research and marketing; prior to her current role, she was a Research Analyst at Omdia, authoring market and ecosystem reports on Artificial Intelligence, Robotics, and User Interface technologies. Sherril was previously Manager of Market Research at Intrado Life and Safety, providing competitive analysis and intelligence, business development support, and analyst relations.
Sherril holds a Master of Business Administration in Marketing from University of Colorado, Boulder and a Bachelor of Arts in Psychology from Rutgers University.
